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Results:
1-18
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Results: 18
Authors:
Chintagunta, Pradeep
Hanssens, Dominique
Hauser, John R.
Raju, Jagmohan Singh
Srinivasan, Kannan
Staelin, Richard
Citation: Chintagunta, Pradeep et al., Editorial: "Marketing Science": A Strategic Review, Marketing science , 32(1), 2013, pp. 4-7
Authors:
Mehta, Nitin
Rajiv, Surendra
Srinivasan, Kannan
Citation: Mehta, Nitin et al., Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, Marketing science , 22(1), 2003, pp. 58-84
Authors:
Goi., Marcel
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Goi., Marcel et al., Cross-Market Discounts, Marketing science , 30(1), 2011, pp. 134-148
Authors:
Fader, Peter S.
Bronnenberg, Bart J.
Iye, Ganesh
Neslin, Scott A.
Netzer, Oded
Srinivasan, Kannan
Citation: S. Fader, Peter et al., Editorial: Report of the "Marketing Science" Editorial Review Committee, Marketing science , 33(2), 2014, pp. 159-162
Authors:
Kumar, Vineet
Srinivasan, Kannan
Citation: Kumar, Vineet et Srinivasan, Kannan, Commentary on "Predicting Customer Value Using Clumpiness", Marketing science , 34(2), 2015, pp. 209-213
Authors:
Chung, Kevin YC
Derdenger, Timothy P.
Srinivasan, Kannan
Citation: Yc. Chung, Kevin et al., Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls, Marketing science , 32(2), 2013, pp. 271-293
Authors:
Dukes, Anthony J.
Geylani, Tansev
Srinivasan, Kannan
Citation: J. Dukes, Anthony et al., Strategic Assortment Reduction by a Dominant Retailer, Marketing science , 28(2), 2009, pp. 309-319
Authors:
Mehta, Nitin
Ni, Jian
Srinivasan, Kannan
Sun, Baohong
Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360
Authors:
Liu, Xiao
Vir Singh, Param
Srinivasan, Kannan
Citation: Liu, Xiao et al., A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing, Marketing science , 35(3), 2016, pp. 363-388
Authors:
Narasimhan, Laxman
Srinivasan, Kannan
Sudhir, K.
Citation: Narasimhan, Laxman et al., Editorial: Marketing Science in Emerging Markets, Marketing science , 34(4), 2015, pp. 473-479
Authors:
Montgomery, Alan L.
Li, Shibo
Srinivasan, Kannan
Liechty, John C.
Citation: L. Montgomery, Alan et al., Modeling Online Browsing and Path Analysis Using Clickstream Data, Marketing science , 23(4), 2004, pp. 579-595
Authors:
Sayedi, Amin
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Sayedi, Amin et al., Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising, Marketing science , 33(4), 2014, pp. 586-608
Authors:
Jerath, Kinshuk
Ma, Liye
Park, Young-Hoon
Srinivasan, Kannan
Citation: Jerath, Kinshuk et al., A ``Position Paradox'' in Sponsored Search Auctions, Marketing science , 30(4), 2011, pp. 612-627
Authors:
Jiang, Baojun
Ni, Jian
Srinivasan, Kannan
Citation: Jiang, Baojun et al., Signaling Through Pricing by Service Providers with Social Preferences, Marketing science , 33(5), 2014, pp. 641-654
Authors:
Ni, Jian
Srinivasan, Kannan
Citation: Ni, Jian et Srinivasan, Kannan, Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel, Marketing science , 34(5), 2015, pp. 722-738
Authors:
Jiang, Baojun
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Jiang, Baojun et al., Firm Strategies in the ``Mid Tail'' of Platform-Based Retailing, Marketing science , 30(5), 2011, pp. 757-775
Authors:
Srinivasan, Kannan
Wang, Xin
Citation: Srinivasan, Kannan et Wang, Xin, Commentary: Bidders' Experience and Learning in Online Auctions: Issues and Implications, Marketing science , 29(6), 2010, pp. 988-993
Authors:
Kumar, Vineet
Gordon, Brett R.
Srinivasan, Kannan
Citation: Kumar, Vineet et al., Competitive Strategy for Open Source Software, Marketing science , 30(6), 2011, pp. 1066-1078
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1-18
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