Authors: Supphellen, M Nysveen, H

Citation: M. Supphellen et H. Nysveen, Drivers of intention to revisit the websites of well-known companies - Therole of corporate brand loyalty, INT J MAR R, 43(3), 2001, pp. 341-352

Authors: Supphellen, M Rittenburg, TL

Citation: M. Supphellen et Tl. Rittenburg, Consumer ethnocentrism when foreign products are better, PSYCHOL MAR, 18(9), 2001, pp. 907-927

Authors: Supphellen, M Nelson, MR

Citation: M. Supphellen et Mr. Nelson, Developing, exploring, and validating a typology of private philanthropic decision making, J ECON PSYC, 22(5), 2001, pp. 573-603

Authors: Supphellen, M

Citation: M. Supphellen, Understanding core brand equity: guidelines for in-depth elicitation of brand associations, INT J MAR R, 42(3), 2000, pp. 319-338