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EXECUTIVES ATTITUDES TOWARD CONSUMERISM AND MARKETING - AN EXPLORATION OF THEORETICAL AND EMPIRICAL LINKAGES IN AN INDUSTRIALIZING COUNTRY
Authors: VARADARAJAN PR BHARADWAJ SG THIRUNARAYANA PN
Citation: Pr. Varadarajan et al., EXECUTIVES ATTITUDES TOWARD CONSUMERISM AND MARKETING - AN EXPLORATION OF THEORETICAL AND EMPIRICAL LINKAGES IN AN INDUSTRIALIZING COUNTRY, Journal of business research, 29(2), 1994, pp. 83-100
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