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Results: 5
What to say when: Advertising appeals in evolving markets
Authors:
Chandy, RK Tellis, GJ MacInnis, DJ Thaivanich, P
Citation:
Rk. Chandy et al., What to say when: Advertising appeals in evolving markets, J MARKET C, 38(4), 2001, pp. 399-414
Do consumers ever learn? Analysis of segment behavior in experimental markets
Authors:
Prabhu, J Tellis, GJ
Citation:
J. Prabhu et Gj. Tellis, Do consumers ever learn? Analysis of segment behavior in experimental markets, J BEHAV DEC, 13(1), 2000, pp. 19-34
Which ad works, when, where, and how often? Modeling the effects of directtelevision advertising
Authors:
Tellis, GJ Chandy, RK Thaivanich, P
Citation:
Gj. Tellis et al., Which ad works, when, where, and how often? Modeling the effects of directtelevision advertising, J MARKET C, 37(1), 2000, pp. 32-46
The incumbent's curse? Incumbency, size, and radical product innovation
Authors:
Chandy, RK Tellis, GJ
Citation:
Rk. Chandy et Gj. Tellis, The incumbent's curse? Incumbency, size, and radical product innovation, J MARKET, 64(3), 2000, pp. 1-17
In search of diversity: The record of major marketing journals
Authors:
Tellis, GJ Chandy, RK Ackerman, DS
Citation:
Gj. Tellis et al., In search of diversity: The record of major marketing journals, J MARKET C, 36(1), 1999, pp. 120-131
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