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Results: 3
INTERACTIVE EFFECTS OF PRESENTATION MODALITY AND MESSAGE-GENERATED IMAGERY ON RECALL OF ADVERTISING INFORMATION
Authors:
UNNAVA HR AGARWAL S HAUGTVEDT CP
Citation:
Hr. Unnava et al., INTERACTIVE EFFECTS OF PRESENTATION MODALITY AND MESSAGE-GENERATED IMAGERY ON RECALL OF ADVERTISING INFORMATION, Journal of consumer research, 23(1), 1996, pp. 81-88
CONSUMER EVALUATION OF RECYCLED PRODUCTS
Authors:
MOBLEY AS PAINTER TS UNTCH EM UNNAVA HR
Citation:
As. Mobley et al., CONSUMER EVALUATION OF RECYCLED PRODUCTS, Psychology & marketing, 12(3), 1995, pp. 165-176
REDUCING COMPETITIVE AD INTERFERENCE
Authors:
UNNAVA HR SIRDESHMUKH D
Citation:
Hr. Unnava et D. Sirdeshmukh, REDUCING COMPETITIVE AD INTERFERENCE, Journal of marketing research, 31(3), 1994, pp. 403-411
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