Authors:
URBANY JE
BEARDEN WO
KAICKER A
BORRERO MS
Citation: Je. Urbany et al., TRANSACTION UTILITY EFFECTS WHEN QUALITY IS UNCERTAIN, Journal of the Academy of Marketing Science, 25(1), 1997, pp. 45-55
Authors:
ALBA JW
BRONIARCZYK SM
SHIMP TA
URBANY JE
Citation: Jw. Alba et al., THE INFLUENCE OF PRIOR BELIEFS, FREQUENCY CUES, AND MAGNITUDE CUES ONCONSUMERS PERCEPTIONS OF COMPARATIVE PRICE DATA, Journal of consumer research, 21(2), 1994, pp. 219-235