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Authors: DEKIMPE MG FRANCOIS P GOPALAKRISHNA S LILIEN GL VANDENBULTE C

Citation: Mg. Dekimpe et al., GENERALIZING ABOUT TRADE SHOW EFFECTIVENESS - A CROSS-NATIONAL COMPARISON, Journal of marketing, 61(4), 1997, pp. 55-64

Authors: MATTHYSSENS P VANDENBULTE C

Citation: P. Matthyssens et C. Vandenbulte, GETTING CLOSER AND NICER - PARTNERSHIPS IN THE SUPPLY CHAIN, Long range planning, 27(1), 1994, pp. 72-83