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Results: 2
Special issue on the marketing/finance interface - Introduction
Authors:
Zinkhan, GM Verbrugge, JA
Citation:
Gm. Zinkhan et Ja. Verbrugge, Special issue on the marketing/finance interface - Introduction, J BUS RES, 50(2), 2000, pp. 139-142
The marketing/finance interface: Two divergent and complementary views of the firm
Authors:
Zinkhan, GM Verbrugge, JA
Citation:
Gm. Zinkhan et Ja. Verbrugge, The marketing/finance interface: Two divergent and complementary views of the firm, J BUS RES, 50(2), 2000, pp. 143-148
Risultati:
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