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Authors: Zinkhan, GM Verbrugge, JA
Citation: Gm. Zinkhan et Ja. Verbrugge, Special issue on the marketing/finance interface - Introduction, J BUS RES, 50(2), 2000, pp. 139-142

Authors: Zinkhan, GM Verbrugge, JA
Citation: Gm. Zinkhan et Ja. Verbrugge, The marketing/finance interface: Two divergent and complementary views of the firm, J BUS RES, 50(2), 2000, pp. 143-148
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