Authors: Buratto, Alessandro Viscolani, Bruno

Citation: Alessandro Buratto et Bruno Viscolani, Advertising for the launch of a product with random success., Ricerca operativa, 26(79), 1996, pp. 45-64

Authors: Viscolani, Bruno

Citation: Bruno Viscolani, Optimal advertising for selling a product with a nondifferentiable demand function., Rivista di matematica per le scienze economiche e sociali sociali, 17(1), 1994, pp. 53-67