Authors: Walle, AH

Citation: Ah. Walle, Subconscious reflection versus conscious strategy: Popular culture as consumer response, RES CON BEH, 9, 2000, pp. 259-284

Authors: Walle, AH

Citation: Ah. Walle, The marketing of tradition, ANN TOURISM, 26(4), 1999, pp. 1031-1032