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Results: 1-7 |
Results: 7
At the movies: how external cues and perceived taste impact consumption volume
Authors: Wansink, B Park, SB
Citation: B. Wansink et Sb. Park, At the movies: how external cues and perceived taste impact consumption volume, FOOD QUAL P, 12(1), 2001, pp. 69-74
The marketing battle over genetically modified foods - False assumptions about consumer behavior
Authors: Wansink, B Kim, J
Citation: B. Wansink et J. Kim, The marketing battle over genetically modified foods - False assumptions about consumer behavior, AM BEHAV SC, 44(8), 2001, pp. 1405-1417
A benefit congruency framework of sales promotion effectiveness
Authors: Chandon, P Wansink, B Laurent, G
Citation: P. Chandon et al., A benefit congruency framework of sales promotion effectiveness, J MARKET, 64(4), 2000, pp. 65-81
Estimating an advertisement's impact on one's consumption of a brand
Authors: Wansink, B Ray, ML
Citation: B. Wansink et Ml. Ray, Estimating an advertisement's impact on one's consumption of a brand, J ADVER RES, 40(6), 2000, pp. 106-113
Methods and measures that profile heavy users
Authors: Wansink, B Park, SB
Citation: B. Wansink et Sb. Park, Methods and measures that profile heavy users, J ADVER RES, 40(4), 2000, pp. 61-72
The variety of an assortment
Authors: Hoch, SJ Bradlow, ET Wansink, B
Citation: Sj. Hoch et al., The variety of an assortment, MARKET SCI, 18(4), 1999, pp. 527-546
New uses that revitalize old brands
Authors: Wansink, B Gilmore, JM
Citation: B. Wansink et Jm. Gilmore, New uses that revitalize old brands, J ADVER RES, 39(2), 1999, pp. 90-98
Risultati: 1-7 |