Authors: Reynolds, TJ Dethloff, C Westberg, SJ

Citation: Tj. Reynolds et al., Advancements in laddering, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 91-118

Authors: Reynolds, TJ Westberg, SJ

Citation: Tj. Reynolds et Sj. Westberg, Beyond financial engineering: A taxonomy of strategic equity, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 335-355