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Results:
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Results: 2
NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING
Authors:
Pringle, Lewis G. Wilson, R. Dale Brody, Edward I.
Citation:
G. Pringle, Lewis et al., NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING, Marketing science , 1(1), 1982, pp. 1-29
Comment: Issue in Comparing the Awareness Component of New Product Models
Authors:
Pringle, Lewis G Wilson, R. Dale Brody, Edward I.
Citation:
G. Pringle, Lewis et al., Comment: Issue in Comparing the Awareness Component of New Product Models, Marketing science , 3(3), 1984, pp. 203-205
Risultati:
1-2
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