Authors: Reibstein, David J. Wittink, Dick R.

Citation: J. Reibstein, David et R. Wittink, Dick, Editorial: Competitive Responsiveness, Marketing science , 24(1), 2005, pp. 8-11

Authors: van Heerde, Harald J. Leeflang, Peter S. H. Wittink, Dick R.

Citation: J. Van Heerde, Harald et al., Decomposing the Sales Promotion Bump with Store Data, Marketing science , 23(3), 2004, pp. 317-334