Editorial: Competitive Responsiveness

Authors
Reibstein, David J. Wittink, Dick R.
Citation
J. Reibstein, David et R. Wittink, Dick, Editorial: Competitive Responsiveness, Marketing science , 24(1), 2005, pp. 8-11
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
24
Issue
1
Year of publication
2005
Pages
8 - 11
Database
ACNP
SICI code