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Citation: Jm. Wolburg et J. Pokrywczynski, A psychographic analysis of Generation Y college students, J ADVER RES, 41(5), 2001, pp. 33-52

Authors: Wolburg, JM

Citation: Jm. Wolburg, Time: The "silent" cultural value in American television advertising, JOURN MASS, 76(3), 1999, pp. 419-432

Authors: Treise, D Wolburg, JM Otnes, CC

Citation: D. Treise et al., Understanding the "social gifts" of drinking rituals: An alternative framework for PSA developers, J ADVERT, 28(2), 1999, pp. 17-31

Authors: Wolburg, JM Hovland, R Hopson, RE

Citation: Jm. Wolburg et al., "Some days are better than others": Beer commercials and a question of ethics, RES MAR ANN, 15, 1999, pp. 175-202