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Results: 1-3 |
Results: 3
Modeling and Testing Structured Markets: A Nested Logit Approach
Authors: Kannan, P. K. Wright, Gordon P.
Citation: K. Kannan, P. et P. Wright, Gordon, Modeling and Testing Structured Markets: A Nested Logit Approach, Marketing science , 10(1), 1991, pp. 58-82
An Investigation into the Order of the Brand Choice Process
Authors: Frank M. Bass, Givon, Moshe M. Kalwani, Manohar U. Reibstein, David Wright, Gordon P.
Citation: Frank M. Bass, et al., An Investigation into the Order of the Brand Choice Process, Marketing science , 3(4), 1984, pp. 267-287
On "Testing Competitive Market Structures"
Authors: Kannan, P. K. Wright, Gordon P.
Citation: K. Kannan, P. et P. Wright, Gordon, On "Testing Competitive Market Structures", Marketing science , 10(4), 1991, pp. 338-347
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