On "Testing Competitive Market Structures"

Authors
Kannan, P. K. Wright, Gordon P.
Citation
K. Kannan, P. et P. Wright, Gordon, On "Testing Competitive Market Structures", Marketing science , 10(4), 1991, pp. 338-347
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
10
Issue
4
Year of publication
1991
Pages
338 - 347
Database
ACNP
SICI code
Abstract
A recent paper by Novak and Stangor (Marketing Science, Winter 1987) on testing competitive market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.