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EXAMINING THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP - A CONTEXT-SPECIFIC STUDY
Authors: KUMAR K SUBRAMANIAN R YAUGER C
Citation: K. Kumar et al., EXAMINING THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP - A CONTEXT-SPECIFIC STUDY, Journal of management, 24(2), 1998, pp. 201-233
PURE VERSUS HYBRID - PERFORMANCE IMPLICATIONS OF PORTERS GENERIC STRATEGIES
Authors: KUMAR K SUBRAMANIAN R YAUGER C
Citation: K. Kumar et al., PURE VERSUS HYBRID - PERFORMANCE IMPLICATIONS OF PORTERS GENERIC STRATEGIES, Health care management review, 22(4), 1997, pp. 47-60
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