EXAMINING THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP - A CONTEXT-SPECIFIC STUDY

Authors
KUMAR K SUBRAMANIAN R YAUGER C
Citation
K. Kumar et al., EXAMINING THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP - A CONTEXT-SPECIFIC STUDY, Journal of management, 24(2), 1998, pp. 201-233
Citations number
77
Categorie Soggetti
Management,Business
Journal title
Journal of management → ACNP
ISSN journal
01492063
Volume
24
Issue
2
Year of publication
1998
Pages
201 - 233
Database
ISI
SICI code
0149-2063(1998)24:2<201:ETMOR->2.0.ZU;2-5
Abstract
This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the healt h care industry. A survey of 159 hospitals yielded a strong positive r elationship between market orientation and various measures of organiz ational performance. Additionally, the study found that marker turbule nce, competitive hostility, and supplier power moderated the market or ientation-performance relationship.