Authors: Zhang, Yao Bradlow, Eric T. Small, Dylan S.

Citation: Zhang, Yao et al., Predicting Customer Value Using Clumpiness: From RFM to RFMC, Marketing science , 34(2), 2015, pp. 195-208

Authors: Zhang, Yao Bradlow, Eric T. Small, Dylan S.

Citation: Zhang, Yao et al., Empirically Testable Sources and Implications of Clumpiness, Marketing science , 34(2), 2015, pp. 215-217