Empirically Testable Sources and Implications of Clumpiness

Authors
Zhang, Yao Bradlow, Eric T. Small, Dylan S.
Citation
Zhang, Yao et al., Empirically Testable Sources and Implications of Clumpiness, Marketing science , 34(2), 2015, pp. 215-217
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
34
Issue
2
Year of publication
2015
Pages
215 - 217
Database
ACNP
SICI code
Abstract
This series of discussions presents commentaries and a reply on Zhang et al. [Zhang Y, Bradlow ET, Small DS (2015) Predicting customer value using clumpiness: From RFM to RFMC. Marketing Sci. 34(2):195.208].