Results:
1-16
Results : 16
Authors:
Pringle, Lewis G.
Wilson, R. Dale
Brody, Edward I.
Journal: Marketing science
Citation: G. Pringle, Lewis et al., NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING, Marketing science , 1(1), 1982, pp. 1-29
Authors:
Lodish, Leonard M.
Journal: Marketing science
Citation: M. Lodish, Leonard, A Marketing Decision Support System for Retailers, Marketing science , 1(1), 1982, pp. 31-56
Authors:
Schmittlein, David C.
Mahajan, Vijay
Journal: Marketing science
Citation: C. Schmittlein, David et Mahajan, Vijay, Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance, Marketing science , 1(1), 1982, pp. 57-78
Authors:
Jagpal, Harsharanjeet S.
Brick, Ivan E.
Journal: Marketing science
Citation: S. Jagpal, Harsharanjeet et E. Brick, Ivan, The Marketing Mix Decision under Uncertainty, Marketing science , 1(1), 1982, pp. 79-92
Authors:
Meyer, Robert J.
Journal: Marketing science
Citation: J. Meyer, Robert, A Descriptive Model of Consumer Information Search Behavior, Marketing science , 1(1), 1982, pp. 93-121
Authors:
Morrison, Donald G.
Chen, Richard D. H.
Karpis, Sandra L.
Britney, Kathryn E. A.
Journal: Marketing science
Citation: G. Morrison, Donald et al., Modelling Retail Customer Behavior at Merrill Lynch, Marketing science , 1(2), 1982, pp. 123-141
Authors:
Hauser, John R.
Wisniewski, Kenneth J.
Journal: Marketing science
Citation: R. Hauser, John et J. Wisniewski, Kenneth, Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response, Marketing science , 1(2), 1982, pp. 143-179
Authors:
Farley, John U
Lehmann, Donald R.
Ryan, Michael J.
Journal: Marketing science
Citation: U. Farley, John et al., Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication, Marketing science , 1(2), 1982, pp. 181-204
Authors:
Harshman, Richard A.
Green, Paul E.
Wind, Yoram
Lundy, Margaret E.
Journal: Marketing science
Citation: A. Harshman, Richard et al., A Model for the Analysis of Asymmetric Data in Marketing Research, Marketing science , 1(2), 1982, pp. 205-242
Authors:
Kalwani, Manohar U.
Silk, Alvin J.
Journal: Marketing science
Citation: U. Kalwani, Manohar et J. Silk, Alvin, On the Reliability and Predictive Validity of Purchase Intention Measures, Marketing science , 1(2), 1982, pp. 243-286
Authors:
Oren, Shmuel S.
Smith, Stephen A.
Wilson, Robert B.
Journal: Marketing science
Citation: S. Oren, Shmuel et al., Nonlinear Pricing in Markets with Interdependent Demand, Marketing science , 1(3), 1982, pp. 287-313
Authors:
Nakanishi, Masao
Cooper, Lee G.
Journal: Marketing science
Citation: Nakanishi, Masao et G. Cooper, Lee, Simplified Estimation Procedures for MCI Models, Marketing science , 1(3), 1982, pp. 314-322
Authors:
Desarbo, Wayne S.
Carroll, J. Douglas
Lehmann, Donald R.
O'shaughnessy, John
Journal: Marketing science
Citation: S. Desarbo, Wayne et al., Three-Way Multivariate Conjoint Analysis, Marketing science , 1(4), 1982, pp. 323-350
Authors:
Moore, William L.
Lehmann, Donald R.
Journal: Marketing science
Citation: L. Moore, William et R. Lehmann, Donald, Effects of Usage and Name on Perceptions of New Products, Marketing science , 1(4), 1982, pp. 351-370
Authors:
Bass, Frank M.
Bultez, Alain V.
Journal: Marketing science
Citation: M. Bass, Frank et V. Bultez, Alain, A Note on Optimal Strategic Pricing of Technological Innovations, Marketing science , 1(4), 1982, pp. 371-378
Authors:
Morrison, Donald G.
Toy, Norman E.
Journal: Marketing science
Citation: G. Morrison, Donald et E. Toy, Norman, The Effect of Grouping Continuous Variables on Correlation Coefficients, Marketing science , 1(4), 1982, pp. 379-389
Results:
1-16