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Results: 1-19

Articles table of contents

Results : 19

Models and Heuristics for Product Line Selection

Authors: Green, Paul E. Krieger, Abba M.

Journal: Marketing science

Citation: E. Green, Paul et M. Krieger, Abba, Models and Heuristics for Product Line Selection, Marketing science , 4(1), 1985, pp. 1-19

A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models

Authors: Rust, Roland T. Schmittlein, David C.

Journal: Marketing science

Citation: T. Rust, Roland et C. Schmittlein, David, A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models, Marketing science , 4(1), 1985, pp. 20-40

A Multiattribute Model of Consumer Choice during Product Learning

Authors: Meyer, Robert J. Sathi, Arvind

Journal: Marketing science

Citation: J. Meyer, Robert et Sathi, Arvind, A Multiattribute Model of Consumer Choice during Product Learning, Marketing science , 4(1), 1985, pp. 41-61

Generalizing the Rasch Model for Consumer Rating Scales

Authors: Bechtel, Gordon G.

Journal: Marketing science

Citation: G. Bechtel, Gordon, Generalizing the Rasch Model for Consumer Rating Scales, Marketing science , 4(1), 1985, pp. 62-73

A Price Vector Model of Demand for Consumer Durables: Preliminary Developments

Authors: Winer, Russell S.

Journal: Marketing science

Citation: S. Winer, Russell, A Price Vector Model of Demand for Consumer Durables: Preliminary Developments, Marketing science , 4(1), 1985, pp. 74-90

Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing

Authors: Buchanan, Bruce S. Morrison, Donald G.

Journal: Marketing science

Citation: S. Buchanan, Bruce et G. Morrison, Donald, Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing, Marketing science , 4(2), 1985, pp. 93-109

Competition and Cooperation in Marketing Channel Choice: Theory and Application

Authors: Coughlan, Anne T.

Journal: Marketing science

Citation: T. Coughlan, Anne, Competition and Cooperation in Marketing Channel Choice: Theory and Application, Marketing science , 4(2), 1985, pp. 110-129

Cross-Cultural Marketing Negotiations: A Laboratory Experiment

Authors: Graham, John L.

Journal: Marketing science

Citation: L. Graham, John, Cross-Cultural Marketing Negotiations: A Laboratory Experiment, Marketing science , 4(2), 1985, pp. 130-146

Consumer Promotions and the Acceleration of Product Purchases

Authors: Neslin, Scott A. Henderson, Caroline Quelch, John

Journal: Marketing science

Citation: A. Neslin, Scott et al., Consumer Promotions and the Acceleration of Product Purchases, Marketing science , 4(2), 1985, pp. 147-165

Optimal Pricing and Return Policies for Perishable Commodities

Authors: Pasternack, Barry Alan

Journal: Marketing science

Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 4(2), 1985, pp. 166-176

A New Class of Market Share Models

Authors: Batsell, Richard R. Polking, John C.

Journal: Marketing science

Citation: R. Batsell, Richard et C. Polking, John, A New Class of Market Share Models, Marketing science , 4(3), 1985, pp. 177-198

Mental Accounting and Consumer Choice

Authors: Thaler, Richard

Journal: Marketing science

Citation: Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 4(3), 1985, pp. 199-214

Nonisomorphism, Shadow Features and Imputed Preferences

Authors: Holbrook, Morris B. Moore, William L. Dodgen, Gary N. Havlena, William J.

Journal: Marketing science

Citation: B. Holbrook, Morris et al., Nonisomorphism, Shadow Features and Imputed Preferences, Marketing science , 4(3), 1985, pp. 215-233

The Salesperson as outside Agent or Employee: A Transaction Cost Analysis

Authors:

Journal: Marketing science

Citation: , The Salesperson as outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 4(3), 1985, pp. 234-254

Salesforce Compensation Plans: An Agency Theoretic Perspective

Authors:

Journal: Marketing science

Citation: , Salesforce Compensation Plans: An Agency Theoretic Perspective, Marketing science , 4(4), 1985, pp. 267-291

A Study of Productivity Changes in Food Retailing

Authors: Ratchford, Brian T. Brown, James R.

Journal: Marketing science

Citation: T. Ratchford, Brian et R. Brown, James, A Study of Productivity Changes in Food Retailing, Marketing science , 4(4), 1985, pp. 292-311

A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures

Authors: Grover, Rajiv Dillon, William R.

Journal: Marketing science

Citation: Grover, Rajiv et R. Dillon, William, A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures, Marketing science , 4(4), 1985, pp. 312-335

Optimal Dynamic Pricing for Expanding Networks

Authors: Dhebar, Anirudh Oren, Shmuel S.

Journal: Marketing science

Citation: Dhebar, Anirudh et S. Oren, Shmuel, Optimal Dynamic Pricing for Expanding Networks, Marketing science , 4(4), 1985, pp. 336-351

The Navy Enlistment Marketing Experiment

Authors: Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.

Journal: Marketing science

Citation: Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374

Results: 1-19