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Results: 1-24

Articles table of contents

Results : 24

A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research

Authors: Desarbo, Wayne S. Manrai, Ajay K

Journal: Marketing science

Citation: S. Desarbo, Wayne et K. Manrai, Ajay, A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research, Marketing science , 11(1), 1992, pp. 1-20

Brand Loyalty and Marketing Strategy: An Application to Home Appliances

Authors: Bayus, Barry L.

Journal: Marketing science

Citation: L. Bayus, Barry, Brand Loyalty and Marketing Strategy: An Application to Home Appliances, Marketing science , 11(1), 1992, pp. 21-38

A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments

Authors: Weerahandi, S. Dalal, S. R.

Journal: Marketing science

Citation: S. Weerahandi, et R. Dalal, S., A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments, Marketing science , 11(1), 1992, pp. 39-53

A Minimum Discrimination Information Estimation of Multiattribute Market Share Models

Authors: Gensch, Dennis H. Soofi, Ehsan S.

Journal: Marketing science

Citation: H. Gensch, Dennis et S. Soofi, Ehsan, A Minimum Discrimination Information Estimation of Multiattribute Market Share Models, Marketing science , 11(1), 1992, pp. 54-63

Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design

Authors: Buchanan, Bruce Henderson, Pamela W.

Journal: Marketing science

Citation: Buchanan, Bruce et W. Henderson, Pamela, Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design, Marketing science , 11(1), 1992, pp. 64-75

Structural Analysis of Models with Composite Dependent Variables

Authors: Farris, Paul W. Parry, Mark E. Ailawadi, Kusum L.

Journal: Marketing science

Citation: W. Farris, Paul et al., Structural Analysis of Models with Composite Dependent Variables, Marketing science , 11(1), 1992, pp. 76-94

Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment

Authors: Finn, Adam

Journal: Marketing science

Citation: Finn, Adam, Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment, Marketing science , 11(1), 1992, pp. 95-100

An Application of a Product Positioning Model to Pharmaceutical Products

Authors: Green, Paul E. Krieger, Abba M.

Journal: Marketing science

Citation: E. Green, Paul et M. Krieger, Abba, An Application of a Product Positioning Model to Pharmaceutical Products, Marketing science , 11(2), 1992, pp. 117-132

New Brand Positioning and Pricing in an Oligopolistic Market

Authors: Horsky, Dan Nelson, Paul

Journal: Marketing science

Citation: Horsky, Dan et Nelson, Paul, New Brand Positioning and Pricing in an Oligopolistic Market, Marketing science , 11(2), 1992, pp. 133-153

Exploring the Relationship between the Markets for New and Used Durable Goods: The Case of Automobiles

Authors: Purohit, Devavrat

Journal: Marketing science

Citation: Purohit, Devavrat, Exploring the Relationship between the Markets for New and Used Durable Goods: The Case of Automobiles, Marketing science , 11(2), 1992, pp. 154-167

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Authors: Chintagunta, Pradeep K. Jain, Dipak

Journal: Marketing science

Citation: K. Chintagunta, Pradeep et Jain, Dipak, A Dynamic Model of Channel Member Strategies for Marketing Expenditures, Marketing science , 11(2), 1992, pp. 168-188

A Probit Model of Choice Dynamics

Authors:

Journal: Marketing science

Citation: , A Probit Model of Choice Dynamics, Marketing science , 11(2), 1992, pp. 189-206

The Effect of Price Promotions on Variability in Product Category Sales

Authors: Raju, Jagmohan S.

Journal: Marketing science

Citation: S. Raju, Jagmohan, The Effect of Price Promotions on Variability in Product Category Sales, Marketing science , 11(3), 1992, pp. 207-220

Pulsing Policies for Aggregate Advertising Models

Authors: Feinberg, Fred M.

Journal: Marketing science

Citation: M. Feinberg, Fred, Pulsing Policies for Aggregate Advertising Models, Marketing science , 11(3), 1992, pp. 221-234

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Authors: Urban, Glen L. Kalyanaram, Gurumurthy

Journal: Marketing science

Citation: L. Urban, Glen et Kalyanaram, Gurumurthy, Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods, Marketing science , 11(3), 1992, pp. 235-250

The Dynamic Pricing of Next Generation Consumer Durables

Authors: Bayus, Barry L.

Journal: Marketing science

Citation: L. Bayus, Barry, The Dynamic Pricing of Next Generation Consumer Durables, Marketing science , 11(3), 1992, pp. 251-265

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Authors: Krishna, Aradhna

Journal: Marketing science

Citation: Krishna, Aradhna, The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior, Marketing science , 11(3), 1992, pp. 266-286

Incorporating Reference Price Effects into a Theory of Consumer Choice

Authors: Putler, Daniel S.

Journal: Marketing science

Citation: S. Putler, Daniel, Incorporating Reference Price Effects into a Theory of Consumer Choice, Marketing science , 11(3), 1992, pp. 287-309

An Aggregate Advertising Pulsing Model with Wearout Effects

Authors: Mesak, Hani I.

Journal: Marketing science

Citation: I. Mesak, Hani, An Aggregate Advertising Pulsing Model with Wearout Effects, Marketing science , 11(3), 1992, pp. 310-326

Demand Signalling and Screening in Channels of Distribution

Authors: Chu, Wujin

Journal: Marketing science

Citation: Chu, Wujin, Demand Signalling and Screening in Channels of Distribution, Marketing science , 11(4), 1992, pp. 327-347

An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model

Authors: Gruca, Thomas S. Kumar, K. Ravi Sudharshan, D.

Journal: Marketing science

Citation: S. Gruca, Thomas et al., An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model, Marketing science , 11(4), 1992, pp. 348-358

Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

Authors: Kanetkar, Vinay Weinberg, Charles B. Weiss, Doyle L.

Journal: Marketing science

Citation: Kanetkar, Vinay et al., Price Sensitivity and Television Advertising Exposures: Some Empirical Findings, Marketing science , 11(4), 1992, pp. 359-371

Estimating Nonlinear Parameters in the Multinomial Logit Model

Authors: Fader, Peter S. Lattin, James M. Little, John D. C.

Journal: Marketing science

Citation: S. Fader, Peter et al., Estimating Nonlinear Parameters in the Multinomial Logit Model, Marketing science , 11(4), 1992, pp. 372-385

Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments

Authors: Chintagunta, Pradeep K.

Journal: Marketing science

Citation: K. Chintagunta, Pradeep, Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments, Marketing science , 11(4), 1992, pp. 386-407

Results: 1-24