Results : 51-75/94
Authors:
Horsky, Dan
Misra, Sanjog
Nelson, Paul
Journal: Marketing science
Citation: Horsky, Dan et al., Observed and Unobserved Preference Heterogeneity in Brand-Choice Models, Marketing science , 25(4), 2006, pp. 322-335
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: The Scientific Process at Its Best, Marketing science , 27(3), 2006, pp. 323-323
Authors:
Dubé, Jean-Pierre
Gupta, Sachin
Journal: Marketing science
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2006, pp. 324-333
Authors:
Mehta, Nitin
Chen, Xinlei (Jack)
Narasimhan, Om
Journal: Marketing science
Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2006, pp. 334-355
Authors:
Yang, Sha
Narayan, Vishal
Assael, Henry
Journal: Marketing science
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349
Authors:
Bruce, Norris
Desai, Preyas
Staelin, Richard
Journal: Marketing science
Citation: Bruce, Norris et al., Enabling the Willing: Consumer Rebates for Durable Goods, Marketing science , 25(4), 2006, pp. 350-366
Authors:
Wilbur, Kenneth C.
Journal: Marketing science
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2006, pp. 356-378
Authors:
Horsky, Sharon
Journal: Marketing science
Citation: Horsky, Sharon, The Changing Architecture of Advertising Agencies, Marketing science , 25(4), 2006, pp. 367-383
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Journal: Marketing science
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2006, pp. 379-397
Authors:
Terui, Nobuhiko
Dahana, Wirawan Dony
Journal: Marketing science
Citation: Terui, Nobuhiko et Dahana, Wirawan Dony, Estimating Heterogeneous Price Thresholds, Marketing science , 25(4), 2006, pp. 384-391
Authors:
Chen, Xinlei (Jack)
John, George
Narasimhan, Om
Journal: Marketing science
Citation: Chen, Xinlei (jack) et al., Assessing the Consequences of a Channel Switch, Marketing science , 27(3), 2006, pp. 398-416
Authors:
Dubé, Jean-Pierre
Hitsch, Günter J.
Rossi, Peter E.
Vitorino, Maria Ana
Journal: Marketing science
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2006, pp. 417-429
Authors:
Mittal, Vikas
Feick, Lawrence
Murshed, Feisal
Journal: Marketing science
Citation: Mittal, Vikas et al., Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty, Marketing science , 27(3), 2006, pp. 430-442
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Journal: Marketing science
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2006, pp. 443-460
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Journal: Marketing science
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2006, pp. 461-473
Authors:
Aribarg, Anocha
Arora, Neeraj
Journal: Marketing science
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2006, pp. 474-491
Authors:
Anderson, Eric T.
Simester, Duncan I.
Journal: Marketing science
Citation: T. Anderson, Eric et I. Simester, Duncan, Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes, Marketing science , 27(3), 2006, pp. 492-500
Authors:
Feng, Juan
Journal: Marketing science
Citation: Feng, Juan, Optimal Mechanism for Selling a Set of Commonly Ranked Objects, Marketing science , 27(3), 2006, pp. 501-512
Authors:
He, Chuan
Marklund, Johan
Vossen, Thomas
Journal: Marketing science
Citation: He, Chuan et al., Vertical Information Sharing in a Volatile Market, Marketing science , 27(3), 2006, pp. 513-530
Authors:
Keiningham, Timothy L.
Aksoy, Lerzan
Cooil, Bruce
Andreassen, Tor Wallin
Journal: Marketing science
Citation: L. Keiningham, Timothy et al., Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego, Marketing science , 27(3), 2006, pp. 531-532
Authors:
Morgan, Neil A.
Rego, Lopo L.
Journal: Marketing science
Citation: A. Morgan, Neil et L. Rego, Lopo, Rejoinder: Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?, Marketing science , 27(3), 2006, pp. 533-534
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2006, pp. 589-595
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Authors:
Toubia, Olivier
Hauser, John
Garcia, Rosanna
Journal: Marketing science
Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2006, pp. 595-610
Authors:
Xiang, Yi
Sarvary, Miklos
Journal: Marketing science
Citation: Xiang, Yi et Sarvary, Miklos, News Consumption and Media Bias, Marketing science , 26(5), 2006, pp. 611-628
Authors:
Engelbrecht-Wiggans, Richard
Haruvy, Ernan
Katok, Elena
Journal: Marketing science
Citation: Engelbrecht-wiggans, Richard et al., A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanism, Marketing science , 26(5), 2006, pp. 629-641