Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

This paper investigates the impact of research productivity on the salaries of marketing faculty members. We examine how the number of articles published in various types of publications affects faculty members' nine-month salary using a sample of three years of information on 298 marketing professors from 33 research-oriented, public universities. Consistent with research conducted in other disciplines, we find a positive impact of publishing on salary. We estimate the individual salary impact for each of the four top-tier journals in marketing, finding that the biggest impact on salary comes from publishing in Marketing Science. Further, we find that publishing in Tier 1 journals in marketing has a bigger salary impact than in Tier 1 journals outside marketing. Finally, we find that faculty and department characteristics also affect salary. For example, being from a higher ranked research university and being a full professor are each associated with higher salary.