Results : 1-25/34
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: It's the Findings, Stupid, Not the Assumptions, Marketing science , 26(4), 2007, pp. 449-459
Authors:
Berger, Jonah
Draganska, Michaela
Simonson, Itamar
Journal: Marketing science
Citation: Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472
Authors:
Nijs, Vincent R.
Srinivasan, Shuba
Pauwels, Koen
Journal: Marketing science
Citation: R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487
Authors:
Shin, Jiwoong
Journal: Marketing science
Citation: Shin, Jiwoong, How Does Free Riding on Customer Service Affect Competition?, Marketing science , 26(4), 2007, pp. 488-503
Authors:
Kayande, Ujwal
Roberts, John H.
Lilien, Gary L.
Fong, Duncan K. H.
Journal: Marketing science
Citation: Kayande, Ujwal et al., Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?, Marketing science , 26(4), 2007, pp. 504-513
Authors:
Arora, Neeraj
Henderson, Ty
Journal: Marketing science
Citation: Arora, Neeraj et Henderson, Ty, Embedded Premium Promotion: Why It Works and How to Make It More Effective, Marketing science , 26(4), 2007, pp. 514-531
Authors:
Yee, Michael
Dahan, Ely
Hauser, John R.
Orlin, James
Journal: Marketing science
Citation: Yee, Michael et al., Greedoid-Based Noncompensatory Inference, Marketing science , 26(4), 2007, pp. 532-549
Authors:
Lilien, Gary L.
Journal: Marketing science
Citation: L. Lilien, Gary, Special Section Introduction: The 2005 ISMS Practice Prize Competition, Marketing science , 26(4), 2007, pp. 550-552
Authors:
Tirenni, Giuliano
Labbi, Abderrahim
Berrospi, Cesar
Elisseeff, André
Bhose, Timir
Pauro, Kari
Seppo, Pöyhönen
Journal: Marketing science
Citation: Tirenni, Giuliano et al., Customer Equity and Lifetime Management (CELM) Finnair Case Study, Marketing science , 26(4), 2007, pp. 553-565
Authors:
Ailawadi, Kusum L.
Harlam, Bari A.
César, Jacques
Trounce, David
Journal: Marketing science
Citation: L. Ailawadi, Kusum et al., Quantifying and Improving Promotion Effectiveness at CVS, Marketing science , 26(4), 2007, pp. 566-575
Authors:
Natter, Martin
Reutterer, Thomas
Mild, Andreas
Taudes, Alfred
Journal: Marketing science
Citation: Natter, Martin et al., An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing, Marketing science , 26(4), 2007, pp. 576-583
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2007, pp. 589-595
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Authors:
Toubia, Olivier
Hauser, John
Garcia, Rosanna
Journal: Marketing science
Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2007, pp. 596-610
Authors:
Xiang, Yi
Sarvary, Miklos
Journal: Marketing science
Citation: Xiang, Yi et Sarvary, Miklos, News Consumption and Media Bias, Marketing science , 26(5), 2007, pp. 611-628
Authors:
Engelbrecht-Wiggans, Richard
Haruvy, Ernan
Katok, Elena
Journal: Marketing science
Citation: Engelbrecht-wiggans, Richard et al., A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanism, Marketing science , 26(5), 2007, pp. 629-641
Authors:
Liu, Qing
Otter, Thomas
Allenby, Greg M.
Journal: Marketing science
Citation: Liu, Qing et al., Investigating Endogeneity Bias in Marketing, Marketing science , 26(5), 2007, pp. 642-650
Authors:
Arya, Anil
Mittendorf, Brian
Sappington, David E. M.
Journal: Marketing science
Citation: Arya, Anil et al., The Bright Side of Supplier Encroachment, Marketing science , 26(5), 2007, pp. 651-659
Authors:
Thomadsen, Raphael
Rhee, Ki-Eun
Journal: Marketing science
Citation: Thomadsen, Raphael et Rhee, Ki-eun, Costly Collusion in Differentiated Industries, Marketing science , 26(5), 2007, pp. 660-665
Authors:
Mishra, Himanshu
Mishra, Arul
Nayakankuppam, Dhananjay
Journal: Marketing science
Citation: Mishra, Himanshu et al., Seeing through the Heart's Eye: The Interference of System 1 in System 2, Marketing science , 26(5), 2007, pp. 666-678
Authors:
Swait, Joffre
Erdem, Tülin
Journal: Marketing science
Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2007, pp. 679-697
Authors:
Lambrecht, Anja
Seim, Katja
Skiera, Bernd
Journal: Marketing science
Citation: Lambrecht, Anja et al., Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs, Marketing science , 26(5), 2007, pp. 698-710
Authors:
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Westbrook, Robert A.
Journal: Marketing science
Citation: Borle, Sharad et al., The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation, Marketing science , 26(5), 2007, pp. 711-726
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Causality, Unintended Consequences and Deducing Shared Causes, Marketing science , 26(6), 2007, pp. 731-741
Authors:
Shampanier, Kristina
Mazar, Nina
Ariely, Dan
Journal: Marketing science
Citation: Shampanier, Kristina et al., Zero as a Special Price: The True Value of Free Products, Marketing science , 26(6), 2007, pp. 742-757
Authors:
Tellis, Gerard J.
Johnson, Joseph
Journal: Marketing science
Citation: J. Tellis, Gerard et Johnson, Joseph, The Value of Quality, Marketing science , 26(6), 2007, pp. 758-773