string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2008' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-50 | 51-75 | 76-82    

Articles table of contents

Results : 1-25/82
Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now
Authors: Rangaswamy, Arvind Cochran, James J. Erdem, Tülin Hauser, John R. Meyer, Robert J.
Journal: Marketing science
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Editorial: Enticing and Publishing the Home Run Paper
Authors: Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Enticing and Publishing the Home Run Paper, Marketing science , 27(1), 2008, pp. 4-6
Editorial: Database Submissions
Authors: Shugan, Steven M. Bradlow, Eric T.
Journal: Marketing science
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2008, pp. 7-8
Editorial: Introduction to the Special Classics Issue
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2008, pp. 9-11
Mental Accounting and Consumer Choice: Anatomy of a Failure
Authors: Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice: Anatomy of a Failure, Marketing science , 27(1), 2008, pp. 12-14
Mental Accounting and Consumer Choice
Authors: Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 27(1), 2008, pp. 15-25
A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
Authors: Guadagni, Peter M. Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2008, pp. 26-28
A Logit Model of Brand Choice Calibrated on Scanner Data
Authors: Guadagni, Peter M. Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2008, pp. 29-48
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 49-51
Managing Channel Profits
Authors: euland, Abel P. J Shugan, Steven M.
Journal: Marketing science
Citation: J. Euland, Abel P. et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 52-69
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
Authors: Anderson, Erin
Journal: Marketing science
Citation: Anderson, Erin, The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 27(1), 2008, pp. 70-84
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 85-87
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 88-110
An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
Authors: Staelin, Richard
Journal: Marketing science
Citation: Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later, Marketing science , 27(1), 2008, pp. 111-114
An Industry Equilibrium Analysis of Downstream Vertical Integration
Authors: McGuire, Timothy W. Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 27(1), 2008, pp. 115-130
Optimal Pricing and Return Policies for Perishable Commodities
Authors: Pasternack, Barry Alan
Journal: Marketing science
Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2008, pp. 131-132
Optimal Pricing and Return Policies for Perishable Commodities
Authors: Pasternack, Barry Alan
Journal: Marketing science
Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2008, pp. 133-140
The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
Authors: Maxham III, James G. Netemeyer, Richard G. Lichtenstein, Donald R.
Journal: Marketing science
Citation: G. Maxham Iii, James et al., The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance, Marketing science , 27(2), 2008, pp. 147-167
Signaling Quality through Specialization
Authors: Kalra, Ajay Li, Shibo
Journal: Marketing science
Citation: Kalra, Ajay et Li, Shibo, Signaling Quality through Specialization, Marketing science , 27(2), 2008, pp. 168-184
A Hidden Markov Model of Customer Relationship Dynamics
Authors: Netzer, Oded Lattin, James M. Srinivasan, V.
Journal: Marketing science
Citation: Netzer, Oded et al., A Hidden Markov Model of Customer Relationship Dynamics, Marketing science , 27(2), 2008, pp. 185-204
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
Authors: Vosgerau, Joachim Anderson, Erin Ross Jr., William T.
Journal: Marketing science
Citation: Vosgerau, Joachim et al., Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?, Marketing science , 27(2), 2008, pp. 205-224
A Cross-Category Model of Households' Incidence and Quantity Decisions
Authors: Niraj, Rakesh Padmanabhan, V. Seetharaman, P. B.
Journal: Marketing science
Citation: Niraj, Rakesh et al., A Cross-Category Model of Households' Incidence and Quantity Decisions, Marketing science , 27(2), 2008, pp. 225-235
Attention Arousal through Price Partitioning
Authors: Bertini, Marco Wathieu, Luc
Journal: Marketing science
Citation: Bertini, Marco et Wathieu, Luc, Attention Arousal through Price Partitioning, Marketing science , 27(2), 2008, pp. 236-246
Channel Structure with Knowledge Spillovers
Authors: Gupta, Sudheer
Journal: Marketing science
Citation: Gupta, Sudheer, Channel Structure with Knowledge Spillovers, Marketing science , 27(2), 2008, pp. 247-261
Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
Authors: Krishna, Aradhna Ünver, M. Utku
Journal: Marketing science
Citation: Krishna, Aradhna et Ünver, M. Utku, Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies, Marketing science , 27(2), 2008, pp. 262-282
Results: 1-25 | 26-50 | 51-75 | 76-82