Editorial: Introduction to the Special Classics Issue

This special classics edition of Marketing Science presents seven of our early, most highly rated articles according to the Social Sciences Citation Index. (developed by the Institute of Scientific Information), published before widespread library subscriptions to Marketing Science and before formal and systematic inclusion in the SSCI index. This issue includes Thaler (1985), Guadagni and Little (1983), Jeuland and Shugan (1983), Anderson (1985), Hauser and Shugan (1983), McGuire and Staelin (1983), and Pasternack (1985). Among other benefits, these articles should now enjoy widespread library access, inclusion in numerous databases, availability in electronically searchable format, and formal inclusion in citation services. This introduction to the special issue also summarizes some findings from our all-time most highly cited articles in Google Scholar: Thaler (1985), Anderson and Sullivan (1993), Anderson and Weitz (1989), Guadagni and Little (1983), Griffin and Hauser (1993), Jeuland and Shugan (1983), Novak et al. (2000), Bolton (1998), Anderson (1985), and Pasternack (1985). Finally, it summarizes articles excelling on citations per year: Acquisti and Varian (2005) and Lynch and Ariely (2000). The best is yet to come.