string(238) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2011' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 50 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-50 | 51-75 | 76-77    

Articles table of contents

Results : 51-75/77
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Authors: Otter, Thomas Gilbride, Timothy J. Allenby, Greg M.
Journal: Marketing science
Citation: Otter, Thomas et al., Testing Models of Strategic Behavior Characterized by Conditional Likelihoods, Marketing science , 30(4), 2011, pp. 686-701
A Dynamic Model of the Effect of Online Communications on Firm Sales
Authors: Sonnier, Garrett P. McAlister, Leigh Rutz, Oliver J.
Journal: Marketing science
Citation: P. Sonnier, Garrett et al., A Dynamic Model of the Effect of Online Communications on Firm Sales, Marketing science , 30(4), 2011, pp. 702-716
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
Authors: Qian, Yi Xie, Hui
Journal: Marketing science
Citation: Qian, Yi et Xie, Hui, No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models, Marketing science , 30(4), 2011, pp. 717-736
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Authors: Jiang, Yuanchun Shang, Jennifer Kemerer, Chris F. Liu, Yezheng
Journal: Marketing science
Citation: Jiang, Yuanchun et al., Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles, Marketing science , 30(4), 2011, pp. 737-752
Firm Strategies in the ``Mid Tail'' of Platform-Based Retailing
Authors: Jiang, Baojun Jerath, Kinshuk Srinivasan, Kannan
Journal: Marketing science
Citation: Jiang, Baojun et al., Firm Strategies in the ``Mid Tail'' of Platform-Based Retailing, Marketing science , 30(5), 2011, pp. 757-775
Competing for Low-End Markets
Authors: Amaldoss, Wilfred Shin, Woochoel
Journal: Marketing science
Citation: Amaldoss, Wilfred et Shin, Woochoel, Competing for Low-End Markets, Marketing science , 30(5), 2011, pp. 776-788
Zooming In on Paid Search Ads.A Consumer-Level Model Calibrated on Aggregated Data
Authors: Rutz, Oliver J. Trusov, Michael
Journal: Marketing science
Citation: J. Rutz, Oliver et Trusov, Michael, Zooming In on Paid Search Ads.A Consumer-Level Model Calibrated on Aggregated Data, Marketing science , 30(5), 2011, pp. 789-800
Active Machine Learning for Consideration Heuristics
Authors: Dzyabura, Daria Hauser, John R.
Journal: Marketing science
Citation: Dzyabura, Daria et R. Hauser, John, Active Machine Learning for Consideration Heuristics, Marketing science , 30(5), 2011, pp. 801-819
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Authors: Iyengar, Raghuram Jedidi, Kamel Essegaier, Skander Danaher, Peter J.
Journal: Marketing science
Citation: Iyengar, Raghuram et al., The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services, Marketing science , 30(5), 2011, pp. 820-836
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Authors: Chan, Tat Y. Wu, Chunhua Xie, Ying
Journal: Marketing science
Citation: Y. Chan, Tat et al., Measuring the Lifetime Value of Customers Acquired from Google Search Advertising, Marketing science , 30(5), 2011, pp. 837-850
Social Learning and Dynamic Pricing of Durable Goods
Authors: Jing, Bing
Journal: Marketing science
Citation: Jing, Bing, Social Learning and Dynamic Pricing of Durable Goods, Marketing science , 30(5), 2011, pp. 851-865
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Authors: Jerath, Kinshuk Fader, Peter S. Hardie, Bruce G. S.
Journal: Marketing science
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880
Modeling Customer Lifetimes with Multiple Causes of Churn
Authors: Braun, Michael Schweidel, David A.
Journal: Marketing science
Citation: Braun, Michael et A. Schweidel, David, Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing science , 30(5), 2011, pp. 881-902
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Authors: Lauga, Dominique Olié Ofek, Elie
Journal: Marketing science
Citation: Lauga, Dominique Olié et Ofek, Elie, Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs, Marketing science , 30(5), 2011, pp. 903-923
Assessing the Effect of Marketing Investments in a Business Marketing Context
Authors: Kumar, V. Sriram, S. Luo, Anita Chintagunta, Pradeep K.
Journal: Marketing science
Citation: V. Kumar, et al., Assessing the Effect of Marketing Investments in a Business Marketing Context, Marketing science , 30(5), 2011, pp. 924-940
Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
Authors: Gordon, Brett R. Thomadsen, Raphael Bradlow, Eric T. Dubé, Jean-Pierre Staelin, Richard
Journal: Marketing science
Citation: R. Gordon, Brett et al., Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics, Marketing science , 30(6), 2011, pp. 945-949
Descriptive, Structural, and Experimental Empirical Methods in Marketing Research
Authors: Reiss, Peter C.
Journal: Marketing science
Citation: C. Reiss, Peter, Descriptive, Structural, and Experimental Empirical Methods in Marketing Research, Marketing science , 30(6), 2011, pp. 950-964
Data Selection and Procurement
Authors: Mela, Carl F.
Journal: Marketing science
Citation: F. Mela, Carl, Data Selection and Procurement, Marketing science , 30(6), 2011, pp. 965-976
Discrete-Choice Models of Consumer Demand in Marketing
Authors: Chintagunta, Pradeep K. Nair, Harikesh S.
Journal: Marketing science
Citation: K. Chintagunta, Pradeep et S. Nair, Harikesh, Discrete-Choice Models of Consumer Demand in Marketing, Marketing science , 30(6), 2011, pp. 977-996
Estimating Discrete Games
Authors: Ellickson, Paul B. Misra, Sanjog
Journal: Marketing science
Citation: B. Ellickson, Paul et Misra, Sanjog, Estimating Discrete Games, Marketing science , 30(6), 2011, pp. 997-1010
Music Downloads and the Flip Side of Digital Rights Management
Authors: Vernik, Dinah A. Purohit, Devavrat Desai, Preyas S.
Journal: Marketing science
Citation: A. Vernik, Dinah et al., Music Downloads and the Flip Side of Digital Rights Management, Marketing science , 30(6), 2011, pp. 1011-1027
Noncompensatory Dyadic Choices
Authors: Arora, Neeraj Henderson, Ty Liu, Qing
Journal: Marketing science
Citation: Arora, Neeraj et al., Noncompensatory Dyadic Choices, Marketing science , 30(6), 2011, pp. 1028-1047
Optimal Advertising When Envisioning a Product-Harm Crisis
Authors: Rubel, Olivier Naik, Prasad A. Srinivasan, Shuba
Journal: Marketing science
Citation: Rubel, Olivier et al., Optimal Advertising When Envisioning a Product-Harm Crisis, Marketing science , 30(6), 2011, pp. 1048-1065
Competitive Strategy for Open Source Software
Authors: Kumar, Vineet Gordon, Brett R. Srinivasan, Kannan
Journal: Marketing science
Citation: Kumar, Vineet et al., Competitive Strategy for Open Source Software, Marketing science , 30(6), 2011, pp. 1066-1078
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Authors: Hartmann, Wesley Nair, Harikesh S. Narayanan, Sridhar
Journal: Marketing science
Citation: Hartmann, Wesley et al., Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design, Marketing science , 30(6), 2011, pp. 1079-1097
Results: 1-25 | 26-50 | 51-75 | 76-77