Articles table of contents

Results : 51-61/61

Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science"

Authors: Desai, Preyas S. Deighton, John Rizley, Ross Keane, Susan

Journal: Marketing science

Citation: S. Desai, Preyas et al., Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science", Marketing science , 31(6), 2012, pp. 873-877

A Satisficing Choice Model

Authors: Stüttgen, Peter Boatwright, Peter Monroe, Robert T.

Journal: Marketing science

Citation: Stüttgen, Peter et al., A Satisficing Choice Model, Marketing science , 31(6), 2012, pp. 878-899

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Authors: Bollinger, Bryan Gillingham, Kenneth

Journal: Marketing science

Citation: Bollinger, Bryan et Gillingham, Kenneth, Peer Effects in the Diffusion of Solar Photovoltaic Panels, Marketing science , 31(6), 2012, pp. 900-912

Competition in Consumer Shopping Experience

Authors: Iyer, Ganesh Kuksov, Dmitri

Journal: Marketing science

Citation: Iyer, Ganesh et Kuksov, Dmitri, Competition in Consumer Shopping Experience, Marketing science , 31(6), 2012, pp. 913-933

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Authors: Moorman, Christine Wies, Simone Mizik, Natalie Spencer, Fredrika J.

Journal: Marketing science

Citation: Moorman, Christine et al., Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms, Marketing science , 31(6), 2012, pp. 934-951

An Empirical Study of Word-of-Mouth Generation and Consumption

Authors: Yang, Sha Hu, Mantian (Mandy) Winer, Russell S. Assael, Henry Chen, Xiaohong

Journal: Marketing science

Citation: Yang, Sha et al., An Empirical Study of Word-of-Mouth Generation and Consumption, Marketing science , 31(6), 2012, pp. 952-963

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder

Authors: Sood, Ashish James, Gareth M. Tellis, Gerard J. Zhu, Ji

Journal: Marketing science

Citation: Sood, Ashish et al., Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder, Marketing science , 31(6), 2012, pp. 964-979

Contextual Advertising

Authors: Zhang, Kaifu Katona, Zsolt

Journal: Marketing science

Citation: Zhang, Kaifu et Katona, Zsolt, Contextual Advertising, Marketing science , 31(6), 2012, pp. 980-994

Consumer Deliberation and Product Line Design

Authors: Guo, Liang Zhang, Juanjuan

Journal: Marketing science

Citation: Guo, Liang et Zhang, Juanjuan, Consumer Deliberation and Product Line Design, Marketing science , 31(6), 2012, pp. 995-1007

Database Submission: The ISMS Durable Goods Data Sets

Authors: Ni, Jian Neslin, Scott A. Sun, Baohong

Journal: Marketing science

Citation: Ni, Jian et al., Database Submission: The ISMS Durable Goods Data Sets, Marketing science , 31(6), 2012, pp. 1008-1013

Retailer-Driven Product Bundling in a Distribution Channel

Authors: Bhargava, Hemant K.

Journal: Marketing science

Citation: K. Bhargava, Hemant, Retailer-Driven Product Bundling in a Distribution Channel, Marketing science , 31(6), 2012, pp. 1014-1021

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