Results : 301-325/1166
Authors:
Ching, Andrew T.
Clark, Robert
Horstmann, Ignatius
Lim, Hyunwoo
Journal: Marketing science
Citation: T. Ching, Andrew et al., The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs, Marketing science , 35(1), 2016, pp. 158-181
Authors:
Fader, Peter S.
Bronnenberg, Bart J.
Iye, Ganesh
Neslin, Scott A.
Netzer, Oded
Srinivasan, Kannan
Journal: Marketing science
Citation: S. Fader, Peter et al., Editorial: Report of the "Marketing Science" Editorial Review Committee, Marketing science , 33(2), 2014, pp. 159-162
Authors:
Vinhas, Alberto Sa
Heide, Jan B.
Journal: Marketing science
Citation: Vinhas, Alberto Sa et B. Heide, Jan, Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective, Marketing science , 34(1), 2015, pp. 160-175
Authors:
Hofstede, Frenkel Ter
Wedel, Michel
Steenkamp, Jan-Benedict E. M.
Journal: Marketing science
Citation: Hofstede, Frenkel Ter et al., Identifying Spatial Segments in International Markets, Marketing science , 21(2), 2002, pp. 160-177
Authors:
Ghemawat, Pankaj
Journal: Marketing science
Citation: Ghemawat, Pankaj, Market Incumbency and Technological Inertia, Marketing science , 10(2), 1991, pp. 161-171
Authors:
Godes, David
Journal: Marketing science
Citation: Godes, David, In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep across Firms and Products, Marketing science , 22(2), 2003, pp. 161-187
Authors:
Dubé, Jean-Pierre
Luo, Xueming
Fang, Zheng
Journal: Marketing science
Citation: Dubé, Jean-pierre et al., Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment, Marketing science , 36(2), 2017, pp. 161-186
Authors:
McGuire, Timothy W.
Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 2(2), 1983, pp. 161-191
Authors:
Wheat, Rita D.
Morrison, Donald G.
Journal: Marketing science
Citation: D. Wheat, Rita et G. Morrison, Donald, Assessing Purchase Timing Models: Whether or Not is Preferable to When, Marketing science , 9(2), 1990, pp. 162-170
Authors:
Desai, Preyas S.
Feinberg, Fred
Iyer, Ganesh
Sudhir, K.
Winer, Russ
Journal: Marketing science
Citation: S. Desai, Preyas et al., Editorial: New Editorial Structure for "Marketing Science", Marketing science , 33(2), 2014, pp. 163-164
Authors:
Draganska, Michaela
Jain, Dipak C.
Journal: Marketing science
Citation: Draganska, Michaela et C. Jain, Dipak, Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis, Marketing science , 25(2), 2006, pp. 164-174
Authors:
Chung, Doug J.
Steenburgh, Thomas
Sudhir, K.
Journal: Marketing science
Citation: J. Chung, Doug et al., Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans, Marketing science , 33(2), 2014, pp. 165-187
Authors:
Soberman, David
Gatignon, Hubert
Journal: Marketing science
Citation: Soberman, David et Gatignon, Hubert, Research Issues at the Boundary of Competitive Dynamics and Market Evolution, Marketing science , 24(1), 2005, pp. 165-174
Authors:
Golder, Peter N.
Shacham, Rachel
Mitra, Debanjan
Journal: Marketing science
Citation: N. Golder, Peter et al., Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?, Marketing science , 28(1), 2009, pp. 166-179
Authors:
Pasternack, Barry Alan
Journal: Marketing science
Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 4(2), 1985, pp. 166-176
Authors:
Kalra, Ajay
Li, Shibo
Journal: Marketing science
Citation: Kalra, Ajay et Li, Shibo, Signaling Quality through Specialization, Marketing science , 27(2), 2006, pp. 168-184
Authors:
Chintagunta, Pradeep K.
Jain, Dipak
Journal: Marketing science
Citation: K. Chintagunta, Pradeep et Jain, Dipak, A Dynamic Model of Channel Member Strategies for Marketing Expenditures, Marketing science , 11(2), 1992, pp. 168-188
Authors:
Kalra, Ajay
Li, Shibo
Journal: Marketing science
Citation: Kalra, Ajay et Li, Shibo, Signaling Quality through Specialization, Marketing science , 27(2), 2008, pp. 168-184
Authors:
Monahan, George E.
Journal: Marketing science
Citation: E. Monahan, George, A Pure Birth Model of Optimal Advertising with Word-Of-Mouth, Marketing science , 3(2), 1984, pp. 169-178
Authors:
Zhang, Juanjuan
Journal: Marketing science
Citation: Zhang, Juanjuan, The Perils of Behavior-Based Personalization, Marketing science , 30(1), 2011, pp. 170-186
Authors:
Wachtel, Stephan
Otter, Thomas
Journal: Marketing science
Citation: Wachtel, Stephan et Otter, Thomas, Successive Sample Selection and Its Relevance for Management Decisions, Marketing science , 32(1), 2013, pp. 170-185
Authors:
Givon, Moshe
Horsky, Dan
Journal: Marketing science
Citation: Givon, Moshe et Horsky, Dan, Untangling the Effects of Purchase Reinforcement and Advertising Carryover, Marketing science , 9(2), 1990, pp. 171-187
Authors:
Krishnamurthi, Lakshman
Raj, S. P.
Journal: Marketing science
Citation: Krishnamurthi, Lakshman et P. Raj, S., An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity, Marketing science , 10(2), 1991, pp. 172-183
Authors:
Cai, Gangshu (George)
Dai, Yue
Zhou, Sean X.
Journal: Marketing science
Citation: Cai, Gangshu (george) et al., Exclusive Channels and Revenue Sharing in a Complementary Goods Market, Marketing science , 31(1), 2012, pp. 172-187
Authors:
He, Chuan
Chen, Yuxin
Journal: Marketing science
Citation: He, Chuan et Chen, Yuxin, Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising, Marketing science , 25(2), 2006, pp. 175-187