Results : 51-75/1166
Authors:
Meyer, Robert J.
Assuncao, Joao
Journal: Marketing science
Citation: J. Meyer, Robert et Assuncao, Joao, The Optimality of Consumer Stockpiling Strategies, Marketing science , 9(1), 1990, pp. 18-41
Authors:
Louviere, Jordan
Swait, Joffre
Journal: Marketing science
Citation: Louviere, Jordan et Swait, Joffre, Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test", Marketing science , 29(1), 2010, pp. 18-22
Authors:
Corstjens, Marcel L.
Gautschi, David A.
Journal: Marketing science
Citation: L. Corstjens, Marcel et A. Gautschi, David, Formal Choice Models in Marketing, Marketing science , 2(1), 1983, pp. 19-56
Authors:
Gordon, Brett R.
Hartmann, Wesley R.
Journal: Marketing science
Citation: R. Gordon, Brett et R. Hartmann, Wesley, Advertising Effects in Presidential Elections, Marketing science , 32(1), 2013, pp. 19-35
Authors:
Godes, David
Ofek, Elie
Sarvary, Miklos
Journal: Marketing science
Citation: Godes, David et al., Content vs. Advertising: The Impact of Competition on Media Firm Strategy, Marketing science , 28(1), 2009, pp. 20-35
Authors:
Eliashberg, Jehoshua
Jeuland, Abel P.
Journal: Marketing science
Citation: Eliashberg, Jehoshua et P. Jeuland, Abel, The Impact of Competitive Entry in a Developing Market upon Dynamic Pricing Strategies, Marketing science , 5(1), 1986, pp. 20-36
Authors:
Nishida, Mitsukuni
Journal: Marketing science
Citation: Nishida, Mitsukuni, Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa, Marketing science , 34(1), 2015, pp. 20-38
Authors:
Rust, Roland T.
Schmittlein, David C.
Journal: Marketing science
Citation: T. Rust, Roland et C. Schmittlein, David, A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models, Marketing science , 4(1), 1985, pp. 20-40
Authors:
Honka, Elisabeth
Chintagunta, Pradeep
Journal: Marketing science
Citation: Honka, Elisabeth et Chintagunta, Pradeep, Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry, Marketing science , 36(1), 2017, pp. 21-42
Authors:
Elrod, Terry
Journal: Marketing science
Citation: Elrod, Terry, Choice Map: Inferring a Product-Market Map from Panel Data, Marketing science , 7(1), 1988, pp. 21-40
Authors:
Bayus, Barry L.
Journal: Marketing science
Citation: L. Bayus, Barry, Brand Loyalty and Marketing Strategy: An Application to Home Appliances, Marketing science , 11(1), 1992, pp. 21-38
Authors:
Mishra, Birendra K.
Prasad, Ashutosh
Journal: Marketing science
Citation: K. Mishra, Birendra et Prasad, Ashutosh, Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry, Marketing science , 23(1), 2004, pp. 21-27
Authors:
George, Edward I.
Jensen, Shane T.
Journal: Marketing science
Citation: I. George, Edward et T. Jensen, Shane, A Latent Variable Perspective of Copula Modeling, Marketing science , 30(1), 2011, pp. 22-24
Authors:
George, Edward I.
Jensen, Shane T.
Journal: Marketing science
Citation: I. George, Edward et T. Jensen, Shane, A Latent Variable Perspective of Copula Modeling, Marketing science , 29(6), 2010, pp. 22-24
Authors:
Schmittlein, David C.
Journal: Marketing science
Citation: C. Schmittlein, David, Assessing Validity and Test-Retest Reliability for "Pick K of N" Data, Marketing science , 3(1), 1984, pp. 23-40
Authors:
Frey, John B.
Journal: Marketing science
Citation: B. Frey, John, Commentary: [Quantity Discounts: Managerial Issues and Research Opportunities], Marketing science , 6(1), 1987, pp. 23-23
Authors:
Hutchinson, J. Wesley
Zauberman, Gal
Meyer, Robert
Journal: Marketing science
Citation: Hutchinson, J. Wesley et al., On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice, Marketing science , 29(1), 2010, pp. 23-31
Authors:
Bucklin, Randolph E.
Lattin, James M.
Journal: Marketing science
Citation: E. Bucklin, Randolph et M. Lattin, James, A Two-State Model of Purchase Incidence and Brand Choice, Marketing science , 10(1), 1991, pp. 24-39
Authors:
Hanssens, Dominique M.
Purohit, Devavrat
Staelin, Richard
Albuquerque, Paulo
Bronnenberg, Bart J.
Journal: Marketing science
Citation: M. Hanssens, Dominique et al., Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics, Marketing science , 31(1), 2012, pp. 24-35
Authors:
Journal: Marketing science
Citation: , Reply: [Quantity Discounts: Managerial Issues and Research Opportunities], Marketing science , 6(1), 1987, pp. 24-24
Authors:
Danaher, Peter J.
Smith, Michael S.
Journal: Marketing science
Citation: J. Danaher, Peter et S. Smith, Michael, Estimation Issues for Copulas Applied to Marketing Data, Marketing science , 30(1), 2011, pp. 25-28
Authors:
Naik, Prasad A.
Raman, Kalyan
Winer, Russell S.
Journal: Marketing science
Citation: A. Naik, Prasad et al., Planning Marketing-Mix Strategies in the Presence of Interaction Effects, Marketing science , 24(1), 2005, pp. 25-34
Authors:
Hitsch, Günter J.
Journal: Marketing science
Citation: J. Hitsch, Günter, An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty, Marketing science , 25(1), 2006, pp. 25-50
Authors:
Moore, William L.
Winer, Russell S.
Journal: Marketing science
Citation: L. Moore, William et S. Winer, Russell, A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation, Marketing science , 6(1), 1987, pp. 25-42
Authors:
Guadagni, Peter M.
Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2006, pp. 26-28