Results : 501-525/1166
Authors:
Liechty, John C.
Fong, Duncan K. H.
DeSarbo, Wayne S.
Journal: Marketing science
Citation: C. Liechty, John et al., Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis, Marketing science , 24(2), 2005, pp. 285-293
Authors:
Putler, Daniel S.
Journal: Marketing science
Citation: S. Putler, Daniel, Incorporating Reference Price Effects into a Theory of Consumer Choice, Marketing science , 11(3), 1992, pp. 287-309
Authors:
Shen, Qiaowei
Xiao, Ping
Journal: Marketing science
Citation: Shen, Qiaowei et Xiao, Ping, McDonald's and KFC in China: Competitors or Companions?, Marketing science , 33(2), 2014, pp. 287-307
Authors:
Oren, Shmuel S.
Smith, Stephen A.
Wilson, Robert B.
Journal: Marketing science
Citation: S. Oren, Shmuel et al., Nonlinear Pricing in Markets with Interdependent Demand, Marketing science , 1(3), 1982, pp. 287-313
Authors:
Fornell, Claes
Wernerfelt, Birger
Journal: Marketing science
Citation: Fornell, Claes et Wernerfelt, Birger, A Model for Customer Complaint Management, Marketing science , 7(3), 1988, pp. 287-298
Authors:
Moorthy, K. Sridhar
Journal: Marketing science
Citation: Moorthy, K. Sridhar, Market Segmentation, Self-Selection, and Product Line Design, Marketing science , 3(4), 1984, pp. 288-307
Authors:
Morvinski, Coby
Amir, On
Muller, Eitan
Journal: Marketing science
Citation: Morvinski, Coby et al., "Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial, Marketing science , 36(2), 2017, pp. 290-300
Authors:
Shapiro, Dmitry
Journal: Marketing science
Citation: Shapiro, Dmitry, Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers, Marketing science , 30(2), 2011, pp. 290-304
Authors:
Sriram, S.
Chintagunta, Pradeep K.
Agarwal, Manoj K.
Journal: Marketing science
Citation: S. Sriram, et al., Investigating Consumer Purchase Behavior in Related Technology Product Categories, Marketing science , 29(2), 2010, pp. 291-314
Authors:
Blattberg, Robert C.
Wisniewski, Kenneth J.
Journal: Marketing science
Citation: C. Blattberg, Robert et J. Wisniewski, Kenneth, Price-Induced Patterns of Competition, Marketing science , 8(4), 1989, pp. 291-309
Authors:
Ratchford, Brian T.
Brown, James R.
Journal: Marketing science
Citation: T. Ratchford, Brian et R. Brown, James, A Study of Productivity Changes in Food Retailing, Marketing science , 4(4), 1985, pp. 292-311
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 25(4), 2006, pp. 293-300
Authors:
Wilbur, Kenneth C.
Zhu, Yi
Journal: Marketing science
Citation: C. Wilbur, Kenneth et Zhu, Yi, Click Fraud, Marketing science , 28(2), 2009, pp. 293-308
Authors:
Duhachek, Adam
Coughlan, Anne T.
Iacobucci, Dawn
Journal: Marketing science
Citation: Duhachek, Adam et al., Results on the Standard Error of the Coefficient Alpha Index of Reliability, Marketing science , 24(2), 2005, pp. 294-301
Authors:
Kuksov, Dmitri
Shachar, Ron
Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et al., Advertising and Consumers' Communications, Marketing science , 32(2), 2013, pp. 294-309
Authors:
Kamakura, Wagner A.
Mittal, Vikas
de Rosa, Fernando
Mazzon, José Afonso
Journal: Marketing science
Citation: A. Kamakura, Wagner et al., Assessing the Service-Profit Chain, Marketing science , 21(3), 2002, pp. 294-317
Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl
Authors:
Spann, Martin
Zeithammer, Robert
Häubl, Gerald
Journal: Marketing science
Citation: Spann, Martin et al., Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl, Marketing science , 34(2), 2015, pp. 297-299
Authors:
Chiang, Jeongwen
Journal: Marketing science
Citation: Chiang, Jeongwen, A Simultaneous Approach to the Whether, What and How Much to Buy Questions, Marketing science , 10(4), 1991, pp. 297-315
Authors:
Vanhonacker, Wilfried R.
Journal: Marketing science
Citation: R. Vanhonacker, Wilfried, Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework, Marketing science , 2(3), 1983, pp. 297-317
Authors:
Hagerty, Michael R.
Journal: Marketing science
Citation: R. Hagerty, Michael, The Cost of Simplifying Preference Models, Marketing science , 5(4), 1986, pp. 298-318
Authors:
Lal, Rajiv
Journal: Marketing science
Citation: Lal, Rajiv, Improving Channel Coordination through Franchising, Marketing science , 9(4), 1990, pp. 299-318
Authors:
Desarbo, Wayne S.
Rao, Vithala R.
Steckel, Joel H.
Wind, Jerry
Colombo, Richard
Journal: Marketing science
Citation: S. Desarbo, Wayne et al., A Friction Model for Describing and Forecasting Price Changes, Marketing science , 6(4), 1987, pp. 299-319
Authors:
Steenburgh, Thomas J.
Journal: Marketing science
Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2008, pp. 300-307
Authors:
Steenburgh, Thomas J.
Journal: Marketing science
Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2006, pp. 300-307
Authors:
Bohlmann, Jonathan D.
Rosa, José Antonio
Bolton, Ruth N.
Qualls, William J.
Journal: Marketing science
Citation: D. Bohlmann, Jonathan et al., The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation, Marketing science , 25(4), 2006, pp. 301-321