Market Segmentation, Self-Selection, and Product Line Design

Authors
Moorthy, K. Sridhar
Citation
Moorthy, K. Sridhar, Market Segmentation, Self-Selection, and Product Line Design, Marketing science , 3(4), 1984, pp. 288-307
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
4
Year of publication
1984
Pages
288 - 307
Database
ACNP
SICI code