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Results : 676-700/1166

Discussion of ``Online Display Advertising: Targeting and Obtrusiveness'' by Avi Goldfarb and Catherine Tucker

Authors: Matwyshyn, Andrea M.

Journal: Marketing science

Citation: M. Matwyshyn, Andrea, Discussion of ``Online Display Advertising: Targeting and Obtrusiveness'' by Avi Goldfarb and Catherine Tucker, Marketing science , 30(3), 2011, pp. 409-412

Multilateral Bargaining and Downstream Competition

Authors: Guo, Liang Iyer, Ganesh

Journal: Marketing science

Citation: Guo, Liang et Iyer, Ganesh, Multilateral Bargaining and Downstream Competition, Marketing science , 32(3), 2013, pp. 411-430

A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

Authors: Wu, Jianan Rangaswamy, Arvind

Journal: Marketing science

Citation: Wu, Jianan et Rangaswamy, Arvind, A Fuzzy Set Model of Search and Consideration with an Application to an Online Market, Marketing science , 22(3), 2003, pp. 411-434

Referral Infomediaries

Authors: Chen, Yuxin Iyer, Ganesh Padmanabhan, V.

Journal: Marketing science

Citation: Chen, Yuxin et al., Referral Infomediaries, Marketing science , 21(4), 2002, pp. 412-434

Implications of ``Online Display Advertising: Targeting and Obtrusiveness''

Authors: Goldfarb, Avi Tucker, Catherine

Journal: Marketing science

Citation: Goldfarb, Avi et Tucker, Catherine, Implications of ``Online Display Advertising: Targeting and Obtrusiveness'', Marketing science , 30(3), 2011, pp. 413-415

Generalized Robust Conjoint Estimation

Authors: Evgeniou, Theodoros Boussios, Constantinos Zacharia, Giorgos

Journal: Marketing science

Citation: Evgeniou, Theodoros et al., Generalized Robust Conjoint Estimation, Marketing science , 24(3), 2005, pp. 415-429

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts

Authors: Landwehr, Jan R. Labroo, Aparna A. Herrmann, Andreas

Journal: Marketing science

Citation: R. Landwehr, Jan et al., Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts, Marketing science , 30(3), 2011, pp. 416-429

Category Pricing with State-Dependent Utility

Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana

Journal: Marketing science

Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2008, pp. 417-429

Category Pricing with State-Dependent Utility

Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana

Journal: Marketing science

Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2006, pp. 417-429

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Authors: Garber, Tal Goldenberg, Jacob Libai, Barak Muller, Eitan

Journal: Marketing science

Citation: Garber, Tal et al., From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success, Marketing science , 23(3), 2004, pp. 419-428

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis

Authors: Mehta, Nitin Chen, Xinlei (Jack) Narasimhan, Om

Journal: Marketing science

Citation: Mehta, Nitin et al., Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing science , 29(3), 2010, pp. 422-437

Product Diversion to a Direct Competitor

Authors: Shulman, Jeffrey D.

Journal: Marketing science

Citation: D. Shulman, Jeffrey, Product Diversion to a Direct Competitor, Marketing science , 33(3), 2014, pp. 422-436

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Authors:

Journal: Marketing science

Citation: , Heterogeneous Learning and the Targeting of Marketing Communication for New Products, Marketing science , 28(3), 2009, pp. 424-441

Behavioral Price Discrimination in the Presence of Switching Costs

Authors: Cosguner, Koray Chan, Tat Y. Seetharaman, P. B. (Seethu)

Journal: Marketing science

Citation: Cosguner, Koray et al., Behavioral Price Discrimination in the Presence of Switching Costs, Marketing science , 36(3), 2017, pp. 426-435

The Spatial Representation of Market Information

Authors: DeSarbo, Wayne Degeratu, Alexandru M. Wendel, Michel Saxton, M.Kim

Journal: Marketing science

Citation: Desarbo, Wayne et al., The Spatial Representation of Market Information, Marketing science , 20(4), 2001, pp. 426-441

Scalable Rejection Sampling for Bayesian Hierarchical Models

Authors: Braun, Michael Damien, Paul

Journal: Marketing science

Citation: Braun, Michael et Damien, Paul, Scalable Rejection Sampling for Bayesian Hierarchical Models, Marketing science , 35(3), 2016, pp. 427-444

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability

Authors: Desiraju, Ramarao

Journal: Marketing science

Citation: Desiraju, Ramarao, Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability, Marketing science , 23(3), 2004, pp. 429-450

Online Content Pricing: Purchase and Rental Markets

Authors: Rao, Anita

Journal: Marketing science

Citation: Rao, Anita, Online Content Pricing: Purchase and Rental Markets, Marketing science , 34(3), 2015, pp. 430-451

Promotion Effect on Endogenous Consumption

Authors: Sun, Baohong

Journal: Marketing science

Citation: Sun, Baohong, Promotion Effect on Endogenous Consumption, Marketing science , 24(3), 2005, pp. 430-443

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Authors: Mittal, Vikas Feick, Lawrence Murshed, Feisal

Journal: Marketing science

Citation: Mittal, Vikas et al., Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty, Marketing science , 27(3), 2008, pp. 430-442

The Seeds of Negativity: Knowledge and Money

Authors: Lovett, Mitchell J. Shachar, Ron

Journal: Marketing science

Citation: J. Lovett, Mitchell et Shachar, Ron, The Seeds of Negativity: Knowledge and Money, Marketing science , 30(3), 2011, pp. 430-446

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Authors: Mittal, Vikas Feick, Lawrence Murshed, Feisal

Journal: Marketing science

Citation: Mittal, Vikas et al., Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty, Marketing science , 27(3), 2006, pp. 430-442

When Do Markets Tip? A Cognitive Hierarchy Approach

Authors: Hossain, Tanjim Morgan, John

Journal: Marketing science

Citation: Hossain, Tanjim et Morgan, John, When Do Markets Tip? A Cognitive Hierarchy Approach, Marketing science , 32(3), 2013, pp. 431-453

Content Contributor Management and Network Effects in a UGC Environment

Authors: Zhang, Kaifu Evgeniou, Theodoros Padmanabhan, V. Richard, Emile

Journal: Marketing science

Citation: Zhang, Kaifu et al., Content Contributor Management and Network Effects in a UGC Environment, Marketing science , 31(3), 2012, pp. 433-447

The Asymmetric Information Model of State Dependence

Authors: Moshkin, Nickolay V. Shachar, Ron

Journal: Marketing science

Citation: V. Moshkin, Nickolay et Shachar, Ron, The Asymmetric Information Model of State Dependence, Marketing science , 21(4), 2002, pp. 435-454

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