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Articles table of contents

Results : 76-100/1166

A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective

Authors: Guadagni, Peter M. Little, John D. C.

Journal: Marketing science

Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2006, pp. 26-28

Estimation of Beauty Contest Auctions

Authors: Yoganarasimhan, Hema

Journal: Marketing science

Citation: Yoganarasimhan, Hema, Estimation of Beauty Contest Auctions, Marketing science , 35(1), 2016, pp. 27-54

Morphing Banner Advertising

Authors: Urban, Glen L. Liberali, Guilherme (Gui) MacDonald, Erin Bordley, Robert Hauser, John R.

Journal: Marketing science

Citation: L. Urban, Glen et al., Morphing Banner Advertising, Marketing science , 33(1), 2014, pp. 27-46

An Empirical Analysis of Determinants of Retailer Pricing Strategy

Authors: Shankar, Venkatesh Bolton, Ruth N.

Journal: Marketing science

Citation: Shankar, Venkatesh et N. Bolton, Ruth, An Empirical Analysis of Determinants of Retailer Pricing Strategy, Marketing science , 23(1), 2004, pp. 28-49

A Logit Model of Brand Choice Calibrated on Scanner Data

Authors: Guadagni, Peter M. Little, John D. C.

Journal: Marketing science

Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2006, pp. 29-48

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Authors: Yoo, Weon Sang Lee, Eunkyu

Journal: Marketing science

Citation: Yoo, Weon Sang et Lee, Eunkyu, Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures, Marketing science , 30(1), 2011, pp. 29-41

A Logit Model of Brand Choice Calibrated on Scanner Data

Authors: Guadagni, Peter M. Little, John D. C.

Journal: Marketing science

Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2008, pp. 29-48

A Marketing Decision Support System for Retailers

Authors: Lodish, Leonard M.

Journal: Marketing science

Citation: M. Lodish, Leonard, A Marketing Decision Support System for Retailers, Marketing science , 1(1), 1982, pp. 31-56

Temporal Stochastic Inflation in Choice-Based Research

Authors: Salisbury, Linda Court Feinberg, Fred M.

Journal: Marketing science

Citation: Salisbury, Linda Court et M. Feinberg, Fred, Temporal Stochastic Inflation in Choice-Based Research, Marketing science , 29(1), 2010, pp. 32-39

The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

Authors: Soman, Dilip Cheema, Amar

Journal: Marketing science

Citation: Soman, Dilip et Cheema, Amar, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, Marketing science , 21(1), 2002, pp. 32-53

Competitive Reactions to Advertising and Promotion Attacks

Authors: Steenkamp, an-Benedict E. M. Nijs, Vincent R. Hanssens, Dominique M. Dekimpe, Marnik G.

Journal: Marketing science

Citation: M. Steenkamp, An-benedict E. et al., Competitive Reactions to Advertising and Promotion Attacks, Marketing science , 24(1), 2005, pp. 35-54

Durable Goods and Product Obsolescence

Authors: Levinthal, Daniel A. Purohit, Devavrat

Journal: Marketing science

Citation: A. Levinthal, Daniel et Purohit, Devavrat, Durable Goods and Product Obsolescence, Marketing science , 8(1), 1989, pp. 35-56

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision

Authors: Jain, Sanjay

Journal: Marketing science

Citation: Jain, Sanjay, Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision, Marketing science , 31(1), 2012, pp. 36-51

The Benefit of Uniform Price for Branded Variants

Authors: Chen, Yuxin Cui, Tony Haitao

Journal: Marketing science

Citation: Chen, Yuxin et Cui, Tony Haitao, The Benefit of Uniform Price for Branded Variants, Marketing science , 32(1), 2013, pp. 36-50

Functional Regression: A New Model for Predicting Market Penetration of New Products

Authors: Sood, Ashish James, Gareth M. Tellis, Gerard J.

Journal: Marketing science

Citation: Sood, Ashish et al., Functional Regression: A New Model for Predicting Market Penetration of New Products, Marketing science , 28(1), 2009, pp. 36-51

Modeling Choice Strategies for Noncomparable Alternatives

Authors: Johnson, Michael D.

Journal: Marketing science

Citation: D. Johnson, Michael, Modeling Choice Strategies for Noncomparable Alternatives, Marketing science , 5(1), 1986, pp. 37-54

Risk Preferences and Demand Drivers of Extended Warranties

Authors: Jindal, Pranav

Journal: Marketing science

Citation: Jindal, Pranav, Risk Preferences and Demand Drivers of Extended Warranties, Marketing science , 34(1), 2015, pp. 39-58

A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments

Authors: Weerahandi, S. Dalal, S. R.

Journal: Marketing science

Citation: S. Weerahandi, et R. Dalal, S., A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments, Marketing science , 11(1), 1992, pp. 39-53

Massively Categorical Variables: Revealing the Information in Zip Codes

Authors: Steenburgh, Thomas J. Ainslie, Andrew Engebretson, Peder Hans

Journal: Marketing science

Citation: J. Steenburgh, Thomas et al., Massively Categorical Variables: Revealing the Information in Zip Codes, Marketing science , 22(1), 2003, pp. 40-57

On Auctions with Withdrawable Winning Bids

Authors: Rothkopf, Michael H.

Journal: Marketing science

Citation: H. Rothkopf, Michael, On Auctions with Withdrawable Winning Bids, Marketing science , 10(1), 1991, pp. 40-57

A Model for Trade-Up and Change in Considered Brands

Authors: Allenby, Greg M. Garratt, Mark J. Rossi, Peter E.

Journal: Marketing science

Citation: M. Allenby, Greg et al., A Model for Trade-Up and Change in Considered Brands, Marketing science , 29(1), 2010, pp. 40-56

Targeting the Switchable Industrial Customer

Authors:

Journal: Marketing science

Citation: , Targeting the Switchable Industrial Customer, Marketing science , 3(1), 1984, pp. 41-54

A Multiattribute Model of Consumer Choice during Product Learning

Authors: Meyer, Robert J. Sathi, Arvind

Journal: Marketing science

Citation: J. Meyer, Robert et Sathi, Arvind, A Multiattribute Model of Consumer Choice during Product Learning, Marketing science , 4(1), 1985, pp. 41-61

Removing Heterogeneity Bias from Logit Model Estimation

Authors: Jones, J. Morgan Landwehr, Jane T.

Journal: Marketing science

Citation: Jones, J. Morgan et T. Landwehr, Jane, Removing Heterogeneity Bias from Logit Model Estimation, Marketing science , 7(1), 1988, pp. 41-59

New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures

Authors: Lenk, Peter J. Rao, Ambar G.

Journal: Marketing science

Citation: J. Lenk, Peter et G. Rao, Ambar, New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures, Marketing science , 9(1), 1990, pp. 42-53

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