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Articles table of contents

Results : 826-850/1166

Wine Journalism.Marketing or Consumers' Guide?

Authors: Horverak, Øyvind

Journal: Marketing science

Citation: Horverak, Øyvind, Wine Journalism.Marketing or Consumers' Guide?, Marketing science , 28(3), 2009, pp. 573-579

Competitive Targeted Advertising with Price Discrimination

Authors: Esteves, Rosa-Branca Resende, Joana

Journal: Marketing science

Citation: Esteves, Rosa-branca et Resende, Joana, Competitive Targeted Advertising with Price Discrimination, Marketing science , 35(4), 2016, pp. 576-587

An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing

Authors: Natter, Martin Reutterer, Thomas Mild, Andreas Taudes, Alfred

Journal: Marketing science

Citation: Natter, Martin et al., An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing, Marketing science , 26(4), 2007, pp. 576-583

Modeling Online Browsing and Path Analysis Using Clickstream Data

Authors: Montgomery, Alan L. Li, Shibo Srinivasan, Kannan Liechty, John C.

Journal: Marketing science

Citation: L. Montgomery, Alan et al., Modeling Online Browsing and Path Analysis Using Clickstream Data, Marketing science , 23(4), 2004, pp. 579-595

Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Authors: Coughlan, Anne T. Shaffer, Greg

Journal: Marketing science

Citation: T. Coughlan, Anne et Shaffer, Greg, Price-Matching Guarantees, Retail Competition, and Product-Line Assortment, Marketing science , 28(3), 2009, pp. 580-588

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Authors: Hartmann, Wesley R.

Journal: Marketing science

Citation: R. Hartmann, Wesley, Demand Estimation with Social Interactions and the Implications for Targeted Marketing, Marketing science , 29(4), 2010, pp. 585-601

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

Authors: Stremersch, Stefan Verhoef, Peter C.

Journal: Marketing science

Citation: Stremersch, Stefan et C. Verhoef, Peter, Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?, Marketing science , 24(4), 2005, pp. 585-594

Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Authors: Danaher, Peter J. Roberts, John H. Roberts, Ken Simpson, Alan

Journal: Marketing science

Citation: J. Danaher, Peter et al., Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways, Marketing science , 30(4), 2011, pp. 586-594

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Authors: Sayedi, Amin Jerath, Kinshuk Srinivasan, Kannan

Journal: Marketing science

Citation: Sayedi, Amin et al., Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising, Marketing science , 33(4), 2014, pp. 586-608

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Authors: He, Tingting Kuksov, Dmitri Narasimhan, Chakravarthi

Journal: Marketing science

Citation: He, Tingting et al., Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing science , 31(4), 2012, pp. 587-602

Price Reactions to Rivals' Local Channel Exits

Authors: Ozturk, O. Cem Venkataraman, Sriram Chintagunta, Pradeep K.

Journal: Marketing science

Citation: Ozturk, O. Cem et al., Price Reactions to Rivals' Local Channel Exits, Marketing science , 35(4), 2016, pp. 588-604

The Editor's Secrets

Authors: Shugan, Steven M.

Journal: Marketing science

Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2007, pp. 589-595

The Editor's Secrets

Authors: Shugan, Steven M.

Journal: Marketing science

Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2006, pp. 589-595

The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?

Authors: Maciejovsky, Boris Budescu, David V. Ariely, Dan

Journal: Marketing science

Citation: Maciejovsky, Boris et al., The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?, Marketing science , 28(3), 2009, pp. 589-598

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence

Authors: Shulman, Jeffrey D. Cunha Jr., Marcus Saint Clair, Julian K.

Journal: Marketing science

Citation: D. Shulman, Jeffrey et al., Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence, Marketing science , 34(4), 2015, pp. 590-605

First-Mover Advantage Through Distribution: A Decomposition Approach

Authors: Nishida, Mitsukuni

Journal: Marketing science

Citation: Nishida, Mitsukuni, First-Mover Advantage Through Distribution: A Decomposition Approach, Marketing science , 36(4), 2017, pp. 590-609

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Authors: Nasser, Sherif Turcic, Danko Narasimhan, Chakravarthi

Journal: Marketing science

Citation: Nasser, Sherif et al., National Brand's Response to Store Brands: Throw In the Towel or Fight Back?, Marketing science , 32(4), 2013, pp. 591-608

Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales

Authors: Kumar, V. Shah, Denish

Journal: Marketing science

Citation: V. Kumar, et Shah, Denish, Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales, Marketing science , 30(4), 2011, pp. 595-603

Prediction in Marketing Using the Support Vector Machine

Authors: Cui, Dapeng Curry, David

Journal: Marketing science

Citation: Cui, Dapeng et Curry, David, Prediction in Marketing Using the Support Vector Machine, Marketing science , 24(4), 2005, pp. 595-615

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application

Authors: Toubia, Olivier Hauser, John Garcia, Rosanna

Journal: Marketing science

Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2006, pp. 595-610

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

Authors: Pauwels, Koen

Journal: Marketing science

Citation: Pauwels, Koen, How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness, Marketing science , 23(4), 2004, pp. 596-610

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application

Authors: Toubia, Olivier Hauser, John Garcia, Rosanna

Journal: Marketing science

Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2007, pp. 596-610

Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

Authors: Chen, Rachel R. Gerstner, Eitan Yang, Yinghui (Catherine)

Journal: Marketing science

Citation: R. Chen, Rachel et al., Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone, Marketing science , 28(3), 2009, pp. 599-608

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Authors: Yang, Sha Ghose, Anindya

Journal: Marketing science

Citation: Yang, Sha et Ghose, Anindya, Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?, Marketing science , 29(4), 2010, pp. 602-623

Social Sharing of Information Goods: Implications for Pricing and Profits

Authors: Galbreth, Michael R. Ghosh, Bikram Shor, Mikhael

Journal: Marketing science

Citation: R. Galbreth, Michael et al., Social Sharing of Information Goods: Implications for Pricing and Profits, Marketing science , 31(4), 2012, pp. 603-620

Results: << | 801-825 | 826-850 | 851-875 | 876-900 | >>