Results : 951-975/1166
Authors:
Iyer, Ganesh
Soberman, David A.
Journal: Marketing science
Citation: Iyer, Ganesh et A. Soberman, David, Social Responsibility and Product Innovation, Marketing science , 35(5), 2016, pp. 727-742
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Causality, Unintended Consequences and Deducing Shared Causes, Marketing science , 26(6), 2007, pp. 731-741
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Causality, Unintended Consequences and Deducing Shared Causes, Marketing science , 26(6), 2006, pp. 731-741
Authors:
Amaldoss, Wilfred
He, Chuan
Journal: Marketing science
Citation: Amaldoss, Wilfred et He, Chuan, Pricing Prototypical Products, Marketing science , 32(5), 2013, pp. 733-752
Authors:
Jiang, Yuanchun
Shang, Jennifer
Kemerer, Chris F.
Liu, Yezheng
Journal: Marketing science
Citation: Jiang, Yuanchun et al., Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles, Marketing science , 30(4), 2011, pp. 737-752
Authors:
Bradley, Dondeena
Journal: Marketing science
Citation: Bradley, Dondeena, Further Examining the Impact of the NLEA on Nutrition, Marketing science , 31(5), 2012, pp. 738-739
Authors:
Chen, Jack (Xinlei)
Narasimhan, Om
John, George
Dhar, Tirtha
Journal: Marketing science
Citation: Chen, Jack (xinlei) et al., An Empirical Investigation of Private Label Supply by National Label Producers, Marketing science , 29(4), 2010, pp. 738-755
Authors:
Pappalardo, Janis K.
Journal: Marketing science
Citation: K. Pappalardo, Janis, Are Unintended Effects of Marketing Regulations Unexpected?, Marketing science , 31(5), 2012, pp. 739-744
Authors:
Wu, Chunhua
Che, Hai
Chan, Tat Y.
Lu, Xianghua
Journal: Marketing science
Citation: Wu, Chunhua et al., The Economic Value of Online Reviews, Marketing science , 34(5), 2015, pp. 739-754
Authors:
Chen, Tao
Sun, Baohong
Singh, Vishal
Journal: Marketing science
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2009, pp. 740-758
Authors:
Chen, Tao
Sun, Baohong
Singh, Vishal
Journal: Marketing science
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2008, pp. 740-758
Authors:
Shampanier, Kristina
Mazar, Nina
Ariely, Dan
Journal: Marketing science
Citation: Shampanier, Kristina et al., Zero as a Special Price: The True Value of Free Products, Marketing science , 26(6), 2007, pp. 742-757
Authors:
Shampanier, Kristina
Mazar, Nina
Ariely, Dan
Journal: Marketing science
Citation: Shampanier, Kristina et al., Zero as a Special Price: The True Value of Free Products, Marketing science , 26(6), 2006, pp. 742-757
Authors:
Cai, C. Jeffrey
Raju, Jagmohan S.
Journal: Marketing science
Citation: Cai, C. Jeffrey et S. Raju, Jagmohan, Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense, Marketing science , 35(5), 2016, pp. 743-755
Authors:
Huang, Tingliang
Yu, Yimin
Journal: Marketing science
Citation: Huang, Tingliang et Yu, Yimin, Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling, Marketing science , 33(5), 2014, pp. 743-759
Authors:
Jerath, Kinshuk
Kim, Sang-Hyun
Swinney, Robert
Journal: Marketing science
Citation: Jerath, Kinshuk et al., Product Quality in a Distribution Channel with Inventory Risk, Marketing science , 36(5), 2017, pp. 747-761
Authors:
Moorman, Christine
Ferraro, Rosellina
Smith, Robert H.
Huber, Joel
Journal: Marketing science
Citation: Moorman, Christine et al., From Consumer Information Regulation to Nutrition Competition: A Response, Marketing science , 31(4), 2012, pp. 747-755
Authors:
Braun, Michael
Moe, Wendy W.
Journal: Marketing science
Citation: Braun, Michael et W. Moe, Wendy, Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Marketing science , 32(5), 2013, pp. 753-767
Authors:
Wernerfelt, Birger
Journal: Marketing science
Citation: Wernerfelt, Birger, Class Pricing, Marketing science , 27(5), 2008, pp. 755-763
Authors:
August, Terrence
Dao, Duy
Shin, Hyoduk
Journal: Marketing science
Citation: August, Terrence et al., Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies, Marketing science , 34(5), 2015, pp. 755-774
Authors:
Moorthy, Sridhar
Journal: Marketing science
Citation: Moorthy, Sridhar, Can Brand Extension Signal Product Quality?, Marketing science , 31(5), 2012, pp. 756-770
Authors:
Jerath, Kinshuk
Sajeesh, S.
Zhang, Z. John
Journal: Marketing science
Citation: Jerath, Kinshuk et al., A Model of Unorganized and Organized Retailing in Emerging Economies, Marketing science , 35(5), 2016, pp. 756-778
Authors:
Algesheimer, René
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Journal: Marketing science
Citation: Algesheimer, René et al., The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation, Marketing science , 29(4), 2010, pp. 756-769
Authors:
Jiang, Baojun
Jerath, Kinshuk
Srinivasan, Kannan
Journal: Marketing science
Citation: Jiang, Baojun et al., Firm Strategies in the ``Mid Tail'' of Platform-Based Retailing, Marketing science , 30(5), 2011, pp. 757-775
Authors:
Tellis, Gerard J.
Johnson, Joseph
Journal: Marketing science
Citation: J. Tellis, Gerard et Johnson, Joseph, The Value of Quality, Marketing science , 26(6), 2006, pp. 758-773