Are Unintended Effects of Marketing Regulations Unexpected?

Authors
Pappalardo, Janis K.
Citation
K. Pappalardo, Janis, Are Unintended Effects of Marketing Regulations Unexpected?, Marketing science , 31(5), 2012, pp. 739-744
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
31
Issue
5
Year of publication
2012
Pages
739 - 744
Database
ACNP
SICI code