ITA
ENG

Results: << | 901-925 | 926-950 | 951-975 | 976-1000 | >>

Articles table of contents

Results : 976-1000/1166

The Value of Quality

Authors: Tellis, Gerard J. Johnson, Joseph

Journal: Marketing science

Citation: J. Tellis, Gerard et Johnson, Joseph, The Value of Quality, Marketing science , 26(6), 2007, pp. 758-773

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Authors: Sethuraman, Raj

Journal: Marketing science

Citation: Sethuraman, Raj, Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models, Marketing science , 28(4), 2008, pp. 759-781

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Authors: Sethuraman, Raj

Journal: Marketing science

Citation: Sethuraman, Raj, Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models, Marketing science , 28(4), 2009, pp. 759-781

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Authors: Li, Chenxi Luo, Xueming Zhang, Cheng Wang, Xiaoyi

Journal: Marketing science

Citation: Li, Chenxi et al., Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness, Marketing science , 36(5), 2017, pp. 762-779

Network Formation and the Structure of the Commercial World Wide Web

Authors: Katona, Zsolt Sarvary, Miklos

Journal: Marketing science

Citation: Katona, Zsolt et Sarvary, Miklos, Network Formation and the Structure of the Commercial World Wide Web, Marketing science , 28(4), 2008, pp. 764-778

Favoring the Winner or Loser in Repeated Contests

Authors: Ridlon, Robert Shin, Jiwoong

Journal: Marketing science

Citation: Ridlon, Robert et Shin, Jiwoong, Favoring the Winner or Loser in Repeated Contests, Marketing science , 32(5), 2013, pp. 768-785

For a Few Cents More: Why Supersize Unhealthy Food?

Authors: Dobson, Paul W. Gerstner, Eitan

Journal: Marketing science

Citation: W. Dobson, Paul et Gerstner, Eitan, For a Few Cents More: Why Supersize Unhealthy Food?, Marketing science , 29(4), 2010, pp. 770-778

On Brand Extension as a Signal of Product Quality

Authors: Wernerfelt, Birger

Journal: Marketing science

Citation: Wernerfelt, Birger, On Brand Extension as a Signal of Product Quality, Marketing science , 31(5), 2012, pp. 771-772

Economic and Behavioral Perspectives on Brand Extension

Authors: Keller, Kevin Lane

Journal: Marketing science

Citation: Keller, Kevin Lane, Economic and Behavioral Perspectives on Brand Extension, Marketing science , 31(5), 2012, pp. 772-776

Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases

Authors: Sankaranarayanan, Ramesh

Journal: Marketing science

Citation: Sankaranarayanan, Ramesh, Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases, Marketing science , 26(6), 2007, pp. 774-791

Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases

Authors: Sankaranarayanan, Ramesh

Journal: Marketing science

Citation: Sankaranarayanan, Ramesh, Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases, Marketing science , 26(6), 2006, pp. 774-791

On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt

Authors: Moorthy, Sridhar

Journal: Marketing science

Citation: Moorthy, Sridhar, On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt, Marketing science , 31(5), 2012, pp. 776-778

Competing for Low-End Markets

Authors: Amaldoss, Wilfred Shin, Woochoel

Journal: Marketing science

Citation: Amaldoss, Wilfred et Shin, Woochoel, Competing for Low-End Markets, Marketing science , 30(5), 2011, pp. 776-788

Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

Authors: Platzer, Michael Reutterer, Thomas

Journal: Marketing science

Citation: Platzer, Michael et Reutterer, Thomas, Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity, Marketing science , 35(5), 2016, pp. 779-799

A Price Discrimination Model of Trade Promotions

Authors: Cui, Tony Haitao Raju, Jagmohan S. Zhang, Z. John

Journal: Marketing science

Citation: Cui, Tony Haitao et al., A Price Discrimination Model of Trade Promotions, Marketing science , 28(4), 2008, pp. 779-795

Invited Editorial: A Descriptive Analysis of Publications in "Marketing Science" Over Its History

Authors: Murthi, B. P. S. Rao, Ram C. Ratchford, Brian T.

Journal: Marketing science

Citation: S. Murthi, B. P. et al., Invited Editorial: A Descriptive Analysis of Publications in "Marketing Science" Over Its History, Marketing science , 34(6), 2015, pp. 779-786

Bidding Behavior in Descending and Ascending Auctions

Authors: Cheema, Amar Chakravarti, Dipankar Sinha, Atanu R.

Journal: Marketing science

Citation: Cheema, Amar et al., Bidding Behavior in Descending and Ascending Auctions, Marketing science , 31(5), 2012, pp. 779-800

Pay-as-You-Wish Pricing

Authors: Chen, Yuxin Koenigsberg, Oded Zhang, Z. John

Journal: Marketing science

Citation: Chen, Yuxin et al., Pay-as-You-Wish Pricing, Marketing science , 36(5), 2017, pp. 780-791

Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants

Authors: Ailawadi, Kusum L. Harlam, Bari A.

Journal: Marketing science

Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2009, pp. 782-791

Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants

Authors: Ailawadi, Kusum L. Harlam, Bari A.

Journal: Marketing science

Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2008, pp. 782-791

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

Authors: Teixeira, Thales S. Wedel, Michel Pieters, Rik

Journal: Marketing science

Citation: S. Teixeira, Thales et al., Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing, Marketing science , 29(5), 2010, pp. 783-804

Conspicuous Consumption and Dynamic Pricing

Authors: Rao, Raghunath Singh Schaefer, Richard

Journal: Marketing science

Citation: Rao, Raghunath Singh et Schaefer, Richard, Conspicuous Consumption and Dynamic Pricing, Marketing science , 32(5), 2013, pp. 786-804

Special Section Introduction

Authors: Kannan, P. K.

Journal: Marketing science

Citation: K. Kannan, P., Special Section Introduction, Marketing science , 34(6), 2015, pp. 787-788

ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites

Authors: Natter, Martin Ozimec, Ana-Marija Kim, Ju-Young

Journal: Marketing science

Citation: Natter, Martin et al., ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites, Marketing science , 34(6), 2015, pp. 789-803

Zooming In on Paid Search Ads.A Consumer-Level Model Calibrated on Aggregated Data

Authors: Rutz, Oliver J. Trusov, Michael

Journal: Marketing science

Citation: J. Rutz, Oliver et Trusov, Michael, Zooming In on Paid Search Ads.A Consumer-Level Model Calibrated on Aggregated Data, Marketing science , 30(5), 2011, pp. 789-800

Results: << | 901-925 | 926-950 | 951-975 | 976-1000 | >>