Economic and Behavioral Perspectives on Brand Extension

Authors
Keller, Kevin Lane
Citation
Keller, Kevin Lane, Economic and Behavioral Perspectives on Brand Extension, Marketing science , 31(5), 2012, pp. 772-776
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
31
Issue
5
Year of publication
2012
Pages
772 - 776
Database
ACNP
SICI code