Results : 101-125/1166
Authors:
Ofek, Elie
Katona, Zsolt
Sarvary, Miklos
Journal: Marketing science
Citation: Ofek, Elie et al., ``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers, Marketing science , 30(1), 2011, pp. 42-60
Authors:
Dietrich, Donald G.
Journal: Marketing science
Citation: G. Dietrich, Donald, Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 43-43
Authors:
Johnson, Garrett A.
Lewis, Randall A.
Reiley, David H.
Journal: Marketing science
Citation: A. Johnson, Garrett et al., When Less Is More: Data and Power in Advertising Experiments, Marketing science , 36(1), 2017, pp. 43-53
Authors:
Ries, Paul N.
Journal: Marketing science
Citation: N. Ries, Paul, Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 44-45
Authors:
Moore, William L.
Winer, Russell S.
Journal: Marketing science
Citation: L. Moore, William et S. Winer, Russell, Reply: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 46-47
Authors:
Steven M. Shugan, Debanjan Mitra
Journal: Marketing science
Citation: Steven M. Shugan, Debanjan Mitra, A Theory for Market Growth or Decline, Marketing science , 33(1), 2014, pp. 47-65
Authors:
Lattin, James M.
Journal: Marketing science
Citation: M. Lattin, James, A Model of Balanced Choice Behavior, Marketing science , 6(1), 1987, pp. 48-65
Authors:
Jeuland, Abel P.
Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 49-51
Authors:
Jeuland, Abel P.
Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 49-51
Authors:
Fader, Peter S.
Hardie, Bruce G. S.
Huang, Chun-Yao
Journal: Marketing science
Citation: S. Fader, Peter et al., A Dynamic Changepoint Model for New Product Sales Forecasting, Marketing science , 23(1), 2004, pp. 50-65
Authors:
Lewis, Michael
Singh, Vishal
Fay, Scott
Journal: Marketing science
Citation: Lewis, Michael et al., An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions, Marketing science , 25(1), 2006, pp. 51-64
Authors:
Kuksov, Dmitri
Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et Wang, Kangkang, A Model of the "It" Products in Fashion, Marketing science , 32(1), 2013, pp. 51-69
Authors:
Chung, Tuck Siong
Rust, Roland T.
Wedel, Michel
Journal: Marketing science
Citation: Chung, Tuck Siong et al., My Mobile Music: An Adaptive Personalization System for Digital Audio Players, Marketing science , 28(1), 2009, pp. 52-68
Authors:
Rao, Ram
Wansink, Brian
Jain, Sanjay
Journal: Marketing science
Citation: Rao, Ram et al., Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition, Marketing science , 31(1), 2011, pp. 52-58
Authors:
Jeuland, Abel P.
Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 52-69
Authors:
euland, Abel P. J
Shugan, Steven M.
Journal: Marketing science
Citation: J. Euland, Abel P. et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 52-69
Authors:
Gensch, Dennis H.
Soofi, Ehsan S.
Journal: Marketing science
Citation: H. Gensch, Dennis et S. Soofi, Ehsan, A Minimum Discrimination Information Estimation of Multiattribute Market Share Models, Marketing science , 11(1), 1992, pp. 54-63
Authors:
Krishnan, Trichy
Koelemeijer, Kitty
Rao, Ram
Journal: Marketing science
Citation: Krishnan, Trichy et al., Consistent Assortment Provision and Service Provision in a Retail Environment, Marketing science , 21(1), 2002, pp. 54-73
Authors:
Vanhonacker, Wilfried R.
Journal: Marketing science
Citation: R. Vanhonacker, Wilfried, Commentary: "On Bayesian Estimation of Model Parameters", Marketing science , 9(1), 1990, pp. 54-56
Authors:
Kim, Dong Soo
Bailey, Roger A.
Hardt, Nino
Allenby, Greg M.
Journal: Marketing science
Citation: Kim, Dong Soo et al., Benefit-Based Conjoint Analysis, Marketing science , 36(1), 2017, pp. 54-69
Authors:
Gerstner, Eitan
Holthausen, Duncan
Journal: Marketing science
Citation: Gerstner, Eitan et Holthausen, Duncan, Profitable Pricing When Market Segments Overlap, Marketing science , 5(1), 1986, pp. 55-69
Authors:
Charnes, A.
Cooper, W. W.
Learner, D. B.
Phillips, F. Y.
Journal: Marketing science
Citation: A. Charnes, et al., An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing, Marketing science , 3(1), 1984, pp. 55-72
Authors:
Wang, Yanwen
Lewis, Michael
Singh, Vishal
Journal: Marketing science
Citation: Wang, Yanwen et al., The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes, Marketing science , 35(1), 2016, pp. 55-72
Authors:
Debruyne, Marion
Reibstein, David J.
Journal: Marketing science
Citation: Debruyne, Marion et J. Reibstein, David, Competitor See, Competitor Do: Incumbent Entry in New Market Niches, Marketing science , 24(1), 2005, pp. 55-66
Authors:
Lenk, Peter J.
Rao, Ambar G.
Journal: Marketing science
Citation: J. Lenk, Peter et G. Rao, Ambar, Reply: [New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures], Marketing science , 9(1), 1990, pp. 56-57