Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition

Authors
Rao, Ram Wansink, Brian Jain, Sanjay
Citation
Rao, Ram et al., Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition, Marketing science , 31(1), 2011, pp. 52-58
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
31
Issue
1
Year of publication
2011
Pages
52 - 58
Database
ACNP
SICI code
Abstract
Jain [Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1)36.51] examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.