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Articles table of contents

Results : 126-150/1166

Assessing the Reliability of Psychographic Analyses

Authors: Fenwick, Ian Schellinck, D. A. Kendall, K. W.

Journal: Marketing science

Citation: Fenwick, Ian et al., Assessing the Reliability of Psychographic Analyses, Marketing science , 2(1), 1983, pp. 57-73

Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance

Authors: Schmittlein, David C. Mahajan, Vijay

Journal: Marketing science

Citation: C. Schmittlein, David et Mahajan, Vijay, Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance, Marketing science , 1(1), 1982, pp. 57-78

Advertising Experiments at the Campbell Soup Company

Authors: Eastlack Jr., Joseph O. Rao, Ambar G.

Journal: Marketing science

Citation: O. Eastlack Jr., Joseph et G. Rao, Ambar, Advertising Experiments at the Campbell Soup Company, Marketing science , 8(1), 1989, pp. 57-71

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Authors: Draganska, Michaela Klapper, Daniel Villas-Boas, Sofia B.

Journal: Marketing science

Citation: Draganska, Michaela et al., A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing science , 29(1), 2010, pp. 57-74

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation

Authors: Mehta, Nitin Rajiv, Surendra Srinivasan, Kannan

Journal: Marketing science

Citation: Mehta, Nitin et al., Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, Marketing science , 22(1), 2003, pp. 58-84

New Product Entries and Product Class Demand

Authors: Mason, Charlotte H.

Journal: Marketing science

Citation: H. Mason, Charlotte, New Product Entries and Product Class Demand, Marketing science , 9(1), 1990, pp. 58-73

Modeling and Testing Structured Markets: A Nested Logit Approach

Authors: Kannan, P. K. Wright, Gordon P.

Journal: Marketing science

Citation: K. Kannan, P. et P. Wright, Gordon, Modeling and Testing Structured Markets: A Nested Logit Approach, Marketing science , 10(1), 1991, pp. 58-82

Ad Gist: Ad Communication in a Single Eye Fixation

Authors: Pieters, Rik Wedel, Michel Smith, Robert H.

Journal: Marketing science

Citation: Pieters, Rik et al., Ad Gist: Ad Communication in a Single Eye Fixation, Marketing science , 31(1), 2012, pp. 59-73

Aggregation Bias in Sponsored Search Data: The Curse and the Cure

Authors: Abhishek, Vibhanshu Hosanagar, Kartik Fader, Peter S.

Journal: Marketing science

Citation: Abhishek, Vibhanshu et al., Aggregation Bias in Sponsored Search Data: The Curse and the Cure, Marketing science , 34(1), 2015, pp. 59-77

The Rotterdam Demand Model and Its Application in Marketing

Authors: Clements, Kenneth W. Selvanathan, E. Antony

Journal: Marketing science

Citation: W. Clements, Kenneth et Selvanathan, E. Antony, The Rotterdam Demand Model and Its Application in Marketing, Marketing science , 7(1), 1988, pp. 60-75

Identifying Unmet Demand

Authors: Chandukala, Sandeep R. Edwards, Yancy D. Allenby, Greg M.

Journal: Marketing science

Citation: R. Chandukala, Sandeep et al., Identifying Unmet Demand, Marketing science , 30(1), 2011, pp. 61-73

Generalizing the Rasch Model for Consumer Rating Scales

Authors: Bechtel, Gordon G.

Journal: Marketing science

Citation: G. Bechtel, Gordon, Generalizing the Rasch Model for Consumer Rating Scales, Marketing science , 4(1), 1985, pp. 62-73

Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design

Authors: Buchanan, Bruce Henderson, Pamela W.

Journal: Marketing science

Citation: Buchanan, Bruce et W. Henderson, Pamela, Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design, Marketing science , 11(1), 1992, pp. 64-75

How to Compute Optimal Catalog Mailing Decisions

Authors: Gönül, Füsun F. Hofstede, Frenkel Ter

Journal: Marketing science

Citation: F. Gönül, Füsun et Hofstede, Frenkel Ter, How to Compute Optimal Catalog Mailing Decisions, Marketing science , 25(1), 2006, pp. 65-74

An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis

Authors:

Journal: Marketing science

Citation: , An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis, Marketing science , 6(1), 1987, pp. 66-81

Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks

Authors: Dubé, Jean-Pierre

Journal: Marketing science

Citation: Dubé, Jean-pierre, Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks, Marketing science , 23(1), 2004, pp. 66-81

Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls

Authors: Nijs, Vincent R. Misra, Kanishka Hansen, Karsten

Journal: Marketing science

Citation: R. Nijs, Vincent et al., Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls, Marketing science , 33(1), 2014, pp. 66-81

Strategic Pricing and Detailing Behavior in International Markets

Authors: Chintagunta, Pradeep K. Desiraju, Ramarao

Journal: Marketing science

Citation: K. Chintagunta, Pradeep et Desiraju, Ramarao, Strategic Pricing and Detailing Behavior in International Markets, Marketing science , 24(1), 2005, pp. 67-80

Measuring Brand Value in an Equilibrium Framework

Authors: Goldfarb, Avi Lu, Qiang Moorthy, Sridhar

Journal: Marketing science

Citation: Goldfarb, Avi et al., Measuring Brand Value in an Equilibrium Framework, Marketing science , 28(1), 2009, pp. 69-86

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Authors: Anderson, Erin

Journal: Marketing science

Citation: Anderson, Erin, The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 27(1), 2008, pp. 70-84

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Authors: Saboo, Alok R. Grewal, Rajdeep

Journal: Marketing science

Citation: R. Saboo, Alok et Grewal, Rajdeep, Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings, Marketing science , 32(1), 2013, pp. 70-88

New Product Pricing in Quality Sensitive Markets

Authors: Smith, Stephen A.

Journal: Marketing science

Citation: A. Smith, Stephen, New Product Pricing in Quality Sensitive Markets, Marketing science , 5(1), 1986, pp. 70-87

Cartel Formation Through Strategic Information Leakage in a Distribution Channel

Authors: Shamir, Noam

Journal: Marketing science

Citation: Shamir, Noam, Cartel Formation Through Strategic Information Leakage in a Distribution Channel, Marketing science , 36(1), 2017, pp. 70-88

Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience"

Authors: Dodson, Joe

Journal: Marketing science

Citation: Dodson, Joe, Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience", Marketing science , 8(1), 1989, pp. 72-73

Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Authors: Cattin, Philippe Punj, Girish

Journal: Marketing science

Citation: Cattin, Philippe et Punj, Girish, Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis, Marketing science , 3(1), 1984, pp. 73-82

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