Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience"

Authors
Dodson, Joe
Citation
Dodson, Joe, Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience", Marketing science , 8(1), 1989, pp. 72-73
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
8
Issue
1
Year of publication
1989
Pages
72 - 73
Database
ACNP
SICI code