Two semi-logarithmic regression models are developed to estimate accid
ent rates and accident costs, respectively, for rural non interstate h
ighways in the state of Iowa. Data on 21,224 accidents occurring betwe
en 1989 and 1991 on 17,767 road segments are used in the analysis. Sev
en road attributes of these road segments are included as predictor va
riables. Applying the resulting regression models to a rather typical
highway upgrade situation, the present value of the accident cost savi
ng is computed. The sensitivity of the estimated cost saving to values
for fatal, personal injury, and property damage only accidents is tes
ted. Because factors other than road characteristics greatly influence
accident costs, the models developed in this research explain a limit
ed amount of the variance in these costs among road segments. Results
of the analysis indicate that the most important attribute associated
with accident costs is average daily traffic per lane, followed by con
ditions requiring passing restrictions and the sharpness of curves. Va
rying the values for the three categories of accidents shows that resu
lts are far more sensitive to the value of personal injuries than fata
lities. The feasibility of using predictive models of accident costs i
n benefit-cost analyses of highway investments is demonstrated.