WHAT DOES THE MARKETING TEAM NEED, DESCRIPTION OR PRESCRIPTION - A RESPONSE TO COMMENTS BY EHRENBERG,ANDREW

Authors
DYSON P FARR A HOLLIS N
Citation
P. Dyson et al., WHAT DOES THE MARKETING TEAM NEED, DESCRIPTION OR PRESCRIPTION - A RESPONSE TO COMMENTS BY EHRENBERG,ANDREW, Journal of advertising research, 37(1), 1997, pp. 13-17
Citations number
7
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
37
Issue
1
Year of publication
1997
Pages
13 - 17
Database
ISI
SICI code
0021-8499(1997)37:1<13:WDTMTN>2.0.ZU;2-R